Abidemi A.
Mid-Level Digital Marketing Specialist
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About
Abidemi A. is a seasoned Digital Marketing Specialist based in Penang, Malaysia, excelling in Google Ads, SEO, and performance analytics. His expertise in planning and optimizing multi-channel campaigns has successfully driven engagement and conversion rates, delivering measurable ROI. In his role as a freelancer, Abidemi managed an $80K monthly budget, achieving a 25% increase in CTR and reducing CPC by 15% through strategic keyword optimization. His analytical prowess is evident in his ability to monitor performance using GA4 and Excel dashboards, providing actionable insights. Additionally, his work with Mercor encompassed supporting AI model training and ensuring data security. Abidemi's credentials include an MSc in Marketing from UniSZA, Malaysia, and certifications in Google Analytics and SEO, reinforcing his capabilities in lead generation and campaign optimization. Noted for his skill in crafting high-converting landing pages, Abidemi generated an impressive 1,200 qualified leads, expanding pipelines by 18%.
Experience
Generalist Expert
Mercor · 2026 — PresentConducted research and analytical tasks to support AI model training and enhance data quality. Maintained accuracy while processing a large volume of content across various assignments. Applied principles of privacy, consent, and data security when handling sensitive data. Collaborated with remote teams while adapting to changing project demands.Sales Job Simulation Participant
CBRE Sales Job Simulation – Forage · 2026 — PresentEngaged in a simulation focused on commercial leasing and retail property analysis. Reviewed and analyzed rent rolls and developed a location narrative for an offering memorandum.Freelance Digital Marketing Specialist
null · 2025 — 2026Managed a Google Ads budget of $80K monthly, achieving a 25% increase in CTR while keeping target CPA. Optimized ad structure to reduce CPC by 15% while enhancing relevance with over 40 high-intent keywords. Designed and implemented multi-channel campaigns that increased qualified traffic by 12%. Created high-converting landing pages, generating 1,200 qualified leads and expanding the pipeline by 18%. Oversaw performance metrics through GA4 and Excel dashboards, tracking traffic, engagement, and conversions. Enhanced social media engagement by 18% using a data-driven content strategy. Conducted A/B testing on creatives, copy, and landing pages to enhance campaign performance. Implemented SEO strategies, including keyword research and on-page optimization to improve organic visibility. Provided actionable performance reports for guiding future marketing initiatives.
Skills & Expertise
Education
- MSc MarketingUniversity Sultan Zainal Abidin (UniSZA) · 2018 — 2025
- BSc Public AdministrationUniversity of Ilorin · 2009 — 2012
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