Adan S.
Mid-Level SEO Manager
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About
Adan S. is a seasoned SEO Manager and Digital Marketing Specialist with over four years of experience in managing organic search, paid advertising, and content strategy across B2B, B2C, and e-commerce sectors. He has a proven ability to enhance organic traffic and optimize Google Ads ROI effectively, including achieving first-page rankings for local businesses. Adan comfortably manages full-funnel campaigns from keyword research to conversion optimization, utilizing tools like Ahrefs, SEMrush, Google Ads, and AI-driven content platforms. As a Digital Marketing Strategist for Kaprix Powerhouse, he leads digital marketing initiatives for a logistics firm, streamlining lead generation through AI automation and enhancing marketing workflows. His skillset includes integrating AI tools for content efficiency, boosting organic reach through social media management, and executing comprehensive SEO strategies in logistics and freight. Adan has effectively worked with clients from the US, UK, and Pakistan, keen on leveraging innovative AI applications to scale content output and marketing performance. Adan’s certifications from Coursera, HubSpot Academy, and other platforms underscore his expertise in search engine optimization and digital marketing fundamentals.
Experience
Digital Marketing Strategist
Kaprix Powerhouse · 2026 — PresentOverseeing all digital marketing activities for a logistics company, focusing on SEO, social media, and AI automation to enhance lead generation and marketing processes. Executing a comprehensive digital marketing strategy that integrates SEO, social media, and paid campaigns. Developing AI automation workflows with n8n and Make (Integromat) to optimize lead generation. Managing social media channels and employing AI-assisted content creation to increase organic reach. Implementing SEO strategies for logistics and freight keywords, attaining first-page rankings for multiple high-intent searches. Integrating AI tools into content workflows and tracking marketing performance with GA4 and Meta Business Suite.Digital Marketing Specialist
Digital Up Solutions · 2025 — PresentHandling both paid and organic campaign management for clients in the e-commerce and service sectors. Improving lead generation for e-commerce clients by reforming Meta Ads targeting and creative. Managing substantial monthly ad budgets across Google Ads and Meta, with a focus on optimizing for return on ad spend. Constructing SEO strategies to enhance keyword rankings, while developing effective landing pages and ad creatives based on data analysis. Reporting performance metrics weekly to clients by utilizing custom GA4 dashboards.SEO Manager
AccuSights · 2025 — 2025Served as an SEO and SEM Specialist for a cybersecurity firm, conducting a detailed technical SEO audit to identify and rectify over 60 site issues, thereby enhancing Core Web Vitals. Performing extensive keyword research to target high-intent cybersecurity queries, significantly boosting organic impressions. Creating and managing Google Ads campaigns with competitive click-through rates, while developing content strategies aligned with user personas and sales stages.Social Media Ads Manager
My Drive Academy · 2025 — 2025Directed the digital marketing efforts for a regional driving school, emphasizing student enrollment. Initiating Google Local Services Ads and Meta campaigns to generate high volumes of qualified leads, while enhancing local SEO rankings. Optimizing cost-per-lead through audience segmentation and testing methodologies in Meta Ads Manager. Formulating a content calendar for social media that improved engagement metrics across platforms.Social Media / SEO Manager
Nova Mall · 2024 — 2025Managed digital marketing and SEO for a multi-vendor e-commerce platform, contributing to significant organic traffic growth through effective on-page SEO techniques. Overseeing social media activities and increasing combined following, in addition to launching product-focused paid campaigns that boosted monthly sales revenue. Integrating AI-driven content tools to enhance blog production while establishing a tracking infrastructure to ensure data accuracy.Marketing Manager
Nova Consultancy · 2024 — 2025Directed lead generation and marketing strategies for a software company across inbound and outbound channels. Crafting inbound lead systems supported by SEO content and lead magnets, while managing significant website optimization tasks to decrease bounce rates. Leading a diverse team to accomplish campaign deadlines and developing automated email nurture sequences to enhance potential client engagement.Social Media / SEO Manager
Code Studio Solutions · 2023 — 2025Oversaw digital marketing efforts for a tech firm specializing in software and AI targeting both B2B and B2C markets. Building a LinkedIn content strategy that yielded substantial follower growth and increased inbound inquiries. Developing performance reports that support data-driven decisions, while executing various lead generation campaigns that consistently meet targets.SEO Specialist
Centre Digital · 2021 — 2023Functioned in an SEO role within a UK digital marketing agency, optimizing on-page elements for numerous client websites and participating in link-building efforts. Conducting site audits to detect and correct technical issues and managing keyword ranking progress, presenting findings to account managers.SEO Analyst
SmartSites · 2022 — 2023Engaged as an SEO analyst for a U.S. digital advertising agency, assessing website performance and advising senior strategists on actionable improvements. Collaborating with various teams to implement SEO enhancements and assisting in the promotion of digital marketing services to existing clients.
Skills & Expertise
Education
- FSC — Pre-Medical / CommerceCity College, Multan · — — 2022
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