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Adetoun A. — Mid-Level Digital Marketing and Community Engagement Manager from Nigeria

Adetoun A.

Mid-Level Digital Marketing and Community Engagement Manager

Nigeria 6+ years
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About

Adetoun A. is a Strategic Marketing and Communications Professional with a robust background in driving brand growth through digital communications, content strategy, and community engagement. With over five years of experience, she excels in multi-channel campaign execution and adeptly transforms complex product and business narratives into engaging stories that resonate with diverse audiences across platforms like LinkedIn, Instagram, and X. Her tenure at The Guardian Nigeria provided her with a strong editorial foundation, enhanced further by her strategic roles at JMG Limited and MultiChoice Nigeria. As a Community Manager at JMG Limited, she develops integrated marketing strategies to bolster brand visibility and manages content across digital channels. In her previous role as Coordinator and Team Lead at MultiChoice Nigeria, she led community management initiatives across West Africa, leveraging analytics tools to optimize engagement. Adetoun's educational background includes an M.A. in Mass Communication from Liverpool John Moores University, supplemented by various certifications in product marketing and digital marketing.

Experience

  • Community Manager

    JMG Limited · 2025 — Present
    Developed integrated marketing strategies to enhance brand visibility and engagement across digital channels. Created brand narratives that simplify complex products into clear messaging. Managed social media content, product campaigns, and corporate communications for JMG Limited and Jamara Home. Analyzed audience insights to optimize digital engagement and collaborated with various teams to ensure aligned marketing campaigns. Planned marketing events and tracked campaign performance metrics.
  • Coordinator: Community Management (West Africa) Team Lead

    MultiChoice Nigeria · 2022 — 2025
    Oversaw daily social media content for platforms such as Instagram, Twitter/X, Facebook, and TikTok, ensuring alignment with brand campaigns and audience trends. Built a digital community across West Africa, fostering audience participation. Developed content in response to trending conversations and partnered with marketing teams to enhance campaign visibility. Utilized analytics tools to assess content performance and improve engagement strategies.
  • Copywriter/Social Media Executive

    Guardian Nigeria · 2019 — 2022
    Produced and edited digital content in a dynamic newsroom, ensuring alignment with breaking news cycles. Collaborated with editorial and design teams to create engaging social media content and scheduled posts to maximize reach. Exercised strong news judgment for story selection and maintained editorial standards across multiple accounts while adapting content to trending topics.

Skills & Expertise

Education

  • Master of Arts in Mass Communication
    Liverpool John Moores University · 2020 — 2022
  • Postgraduate Diploma in Mass Communication
    University of Lagos, Akoka, Lagos State · 2014 — 2015
  • Bachelor of Science in Social Works
    University of Calabar, Calabar, Cross River State · 2005 — 2009

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