Adrian M.
Mid-Level Marketing Specialist
Open to offersNew to PlatformAbout
Over 4 years of Executive Assistance experience and also 3 years in Corporate Marketing within the retail and real estate industries. At Ayala Malls Abreeza, Adrian was the assistant to the General Manager, overall administrative assistant, handled HR responsibilities, extending to procurement and sustainability initiatives. He is now part of the Marketing Department after 4 years, contributing to daily marketing operations, financial monitoring, and event conceptualization as a Senior Marketing Associate. Adrian’s background also includes roles as a Marketing Research Assistant at Euro Towers International, Inc., where he gathered and analyzed data to support marketing strategies, and as Marketing Coordinator at Gaisano Malls, supervising the implementation of mall events and promotions.
Experience
Senior Marketing Associate
Ayala Malls · 2025 — Present- Lead execution of marketing campaigns, events, and mall activations - Monitor campaign performance and recommend improvements - Assist in preparing marketing budgets, monitor expenses, and track budget utilization - Coordinate billing, vendor quotations, and payment documentation related to marketing initiatives - Coordinate with internal and external partners - Support brand positioning and promotional strategiesSenior Operations Associate
Ayala Malls · 2021 — 2025- Executive Assistant to the General Manager and Admin Office Manager - Provided executive support including calendar management, meetings, and travel coordination - Managed daily administrative operations and office workflows - Managed the budget and expenses of the Office of the General Manager - Supported recruitment, onboarding, and employee engagement initiatives - Handled procurement processes and vendor coordinationSocial Media Manager
Ayala Malls Abreeza · 2020 — 2021- Managed social media accounts across Facebook, Instagram, and Twitter - Created and scheduled content using Hootsuite and Meta Business Suite - Designed marketing visuals using Canva and Adobe Photoshop - Monitored engagement and responded to customer inquiries across platformsMarketing Associate
Ayala Malls · 2018 — 2020Supports the Marketing Department through daily operations, managing mall projects, and overseeing financial monitoring, which encompasses mall event management, conceptualization, and handling promos and expenses.
Skills & Expertise
Education
- Bachelor of Arts - BA, Mass Communication/Media StudiesAteneo de Davao University · 2010 — 2014
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