Afifa S.

Afifa S. is a highly creative fashion designer with a strong foundation in bridal couture, commercial brand collaboration, and sustainable design. As a Freelance Fashion Designer, she has honed her skills in Adobe Creative Suite and technical garment construction. Her expertise encompasses managing a small crochet business and fulfilling high-end private client commissions. Afifa collaborates with both international and national brands, crafting trend-driven collections using technical illustrations, mood boards, and trend forecasting. For private clients, she expertly manages bespoke bridal wear projects, focusing on intricate detailing and personalized silhouettes. Her experience in developing a mini collection titled "Purani Jeans or Guitar" highlights her ability to conceptualize and execute designs that navigate the transition from youth to adulthood. a streetwear collection for rebellious teenagers. She is proficient in tools such as Adobe Photoshop, Adobe Illustrator, and CLO 3D for tech pack creation and CAD software, showcasing a deep understanding of color theory, textile knowledge, and zero-waste pattern making. Managed digital marketing, sales, and community building for an independent artisanal brand. Conducted extensive market research and consumer trend analysis for the "Look Beyond the Label" campaign. Afifa is currently pursuing a Bachelor of Visual Studies at Jinnah University for Women, expanding her academic and professional expertise in the fashion industry.