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Aila A. — Senior Graphic Design Art Director from Philippines

Aila A.

Senior Graphic Design Art Director

Philippines 3-6 years
Open to offersNew to Platform
Languages
EnglishFilipino
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About

Aila A. is a Senior Graphic Designer and Art Director with 5 years of experience producing high-volume, conversion-focused visuals for digital, print, and e-commerce campaigns. At Pure Living Wellness International, she led the creative execution of marketing, sales, and e-commerce assets, managing the delivery of over 1,600 branded materials annually and building scalable design systems to ensure brand consistency. Her work included end-to-end art direction for product launches, such as the Centella Sun Serum campaign, directing shoots featuring high-profile talents, and creating trade marketing collaterals. As Art Director at BAWZ, Aila A. directed large-scale stage productions, designed branding systems for annual events, and managed creative teams, significantly improving event profitability. She has also designed digital content for the global fitness industry and delivered branding and marketing collateral for retail and F&B brands, utilizing Adobe Creative Suite, Premiere Pro, After Effects, Figma, and Canva.

Experience

  • Art Director

    BAWZ · 2022 — 2026
    Guided creative direction for stage productions and collaborated on branding systems throughout annual event cycles. Oversaw a creative team delivering promotional rollouts, official posters, and venue layouts, while managing coordination with multiple committees and members.
  • Senior Graphic Designer

    Pure Living Wellness International · 2025 — Present
    Oversaw creative execution and brand leadership for marketing, sales, and e-commerce platforms by managing production of both digital and print assets to support campaign and product rollouts. Directed in-house shoots, contributed to external brand productions, and developed scalable templates for e-commerce and social media. Provided art direction and rollouts for product launches and campaigns, including Centella Sun Serum and event activations such as Watsons Beauty Con 2025 and Glowful Session. Supported visual merchandising, created packaging concepts for product development, and produced trade marketing and conversion-focused assets.
  • Content Editor

    Charlie Johnson Fitness · 2023 — 2025
    Handled design and editing of digital and video assets in line with international brand guidelines, including static posts, short-form fitness content, podcasts, book covers, and YouTube materials. Supported design of promotional materials for global fitness events.
  • Graphic Designer

    Studio Olivia Repotente Inc. · 2022 — 2023
    Delivered branding, packaging, and marketing materials for retail and F&B brands while managing client accounts within a high-volume agency environment.
  • Graphic Design Intern

    Studio Olivia Repotente Inc. · 2021 — 2021
    Assisted senior designers on branding and campaign projects, contributing to logo adaptations, layout design, and asset production for F&B, retail, and lifestyle clients.

Skills & Expertise

Education

  • Bachelor of Fine Arts Major in Advertising Arts
    University of Santo Tomas · 2018 — 2022

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