Alaeza B.
Open to offersNew to PlatformAbout
I am a creator and strategist who believes that social media is about more than just posting—it’s about building a community that talks back. Grounded in a nursing background and guided by journalistic principles, I bridge the gap between high-level brand storytelling and the technical side of daily platform management.
While my background leans strongly toward healthcare and wellness, my social media expertise is versatile and easily adaptable to a wide range of industries.
Whether I am editing a viral-style Reel for TikTok, drafting a professional update for LinkedIn, or managing customer engagement for a growing brand, I focus on two things: brand consistency and measurable engagement. I thrive in fast-paced environments where I can take ownership of the content calendar and turn creative ideas into high-performing posts.
Why hire me
I bring hands-on experience managing full-cycle social strategies across Instagram, Facebook, and LinkedIn for diverse industries—including tech platforms (AIOBSERVER.IO), luxury retail (Mindmink), and local businesses (Craveyard Abra). My professional background as an Editor-in-Chief and journalist provides a strong foundation in storytelling and strategic communication. I have designed multi-channel marketing campaigns that span engaging short-form reels, multi-slide carousels, long-form blog posts, and structured email marketing newsletters. My key strength lies in bridging creative design with analytical precision. I am highly skilled in tools like Canva and CapCut, crafting clean, minimalist visuals that maintain brand authority. Simultaneously, I rely on a SMART framework and leverage native platform analytics alongside AI tracking tools to monitor reach, engagement, and click-through rates, optimizing content strategy in real time.
Experience
Social Media Manaper & Content Stratepist (Public image director)
UI Rotaract · 2023 — 2026Designed promotional materials including posters, brochures, and social media graphics.Social Media Manager
Craveyard Abra · 2024 — 2025As a Social Media Manager at Craveyard Abra, I am responsible for overseeing and executing the brand's social media strategy. My primary tasks include managing social media platforms, creating engaging content, running targeted ad campaigns, and analyzing performance metrics to optimize results. I also actively engage with our online community, providing excellent customer service and addressing inquiries promptly.Social Media Manager I Content Creator
Ai.observer.io · 2024 — 2025As a Social Media Manager for an AI company, I'm responsible for creating engaging content that generates interest in artificial intelligence. I use my knowledge of social media to develop informative posts, thought-provoking discussions, and visually appealing content. My daily tasks include planning content, scheduling posts on different platforms, and building a community where people can learn about AI and its impact. I also actively seek out new potential customers and clients.Social Media Specialist & Video Editor
Mindmink By Octajewels · 2025 — PresentProven track record in executing data-driven strategies, community management, and journalistic storytelling to build trust and scale digital engagement. Expert in healthcare and luxury brand growth Specialize in healthcare marketing, producing high-impact shortform videos and minimalist graphics via CapCut and Canva.Content Writer I Social Media Manager
National Presedential Political Campaign · 2021 — 2022I served as a Graphic Designer and Multimedia Strategist, developing comprehensive promotional materials and managing rapid-response digital content to support nationwide mobilization. My role seamlessly bridged creative design, editorial fact-checking, and administrative coordination in a high-stakes environment.
Skills & Expertise
Education
- BS NursingPHINMA- University of Iloilo · 2022 — 2026
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