Alanis L.
Mid-Level Digital Marketing Officer
Open to offersNew to PlatformAbout
Alanis L. is an experienced professional in digital marketing, production design, merchandising, and operations management within the retail, food and beverage, and fashion industries. As a Digital Marketing Officer at Store Specialists Inc., Alanis develops and executes comprehensive campaigns across SEO, PPC, and social media, optimizing KPIs using GA4, Facebook Ads Manager, and Shopify Analytics. At Meet Mollie Swim, she directed creative product development, handled budget planning, and managed e-commerce and social media strategies through Shopify and Instagram. Alanis also contributed operational and marketing oversight at Gastronimica Food Hub’s Zig Cafe and supervised merchandising within SM Retail, working with over 70 brands. She holds a Bachelor of Arts in Digital Filmmaking and has additional academic experience in fashion marketing and merchandising.
Experience
Operations Management Officer
Gastronimica Food Hub · 2022 — 2025Addressed performance and service issues with staff to maintain customer satisfaction standards. Handled customer service inquiries, including negative feedback, to foster strong patron relationships and encourage repeat business. Designed and deployed initiatives to boost customer satisfaction and loyalty. Developed and implemented marketing campaigns to enhance foot traffic and retention rates. Organized community-focused events to attract varied audiences. Processed supplier payments promptly while sustaining strong vendor relationships. Monitored revenues and expenses through financial tracking, generating weekly and monthly financial reports using Excel and other tools.Digital Marketing Officer
Store Specialists Inc. · 2025 — PresentConstructed and executed digital marketing campaigns encompassing SEO, PPC, and social media. Defined target audiences and adjusted strategies for effective outreach. Analyzed market trends and competitor movements. Monitored full-spectrum KPIs, including Traffic, Conversion Rate, and ROI, utilizing GA4, Facebook Ads Manager, and Shopify Analytics. Collaborated with brand partners to develop strategic media plans and managed full-funnel paid campaigns focused on optimizing ROAS.Marketing and Social Media Associate, Design Associate
Meet Mollie Swim · 2022 — 2024Developed designs and mood boards, setting the creative direction for products. Created detailed technical packs while coordinating sampling and production with both local and overseas suppliers. Tested various product samples, ensuring fit and quality for diverse body types. Negotiated with suppliers for photoshoot arrangements, securing cost-effective deals. Oversaw marketing strategies via Shopify and Instagram, aimed at the target audience. Planned budgets and monitored financial performance to keep projects on budget. Participated in pop-up events to raise brand awareness and visibility.Merchandising Supervisor
SM Retail · 2021 — 2022Received and released samples while ensuring compliance with Sampling Department standards. Generated consolidated Sales Reports by department, category, brand, and store. Processed promotion requests, including discounts and markdowns for Outright and Store Consignors merchandise. Created SKUs through MMS and managed store consignors across more than 70 brands.Production Designer
Milk Communications · 2018 — 2020Conducted site visits and location scouting to align with production requirements. Procured design materials under tight deadlines, with a focus on preparation within 1-2 weeks prior to shoots. Managed on-set styling and setup during shooting days, adhering to scripts and schedules to prevent delays. Developed contingency plans to maintain production workflows in the face of unforeseen challenges.
Skills & Expertise
Education
- 1 year Bachelor of Arts in Fashion Marketing and MerchandisingSchool of the Fashion and Arts · 2019 — 2020
- Bachelor of Arts Major in Digital FilmmakingDe La Salle College of Saint Benilde · 2015 — 2018
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