Albertus N.
Senior Digital Marketing Strategist
Open to offersNew to PlatformPortfolios
About
Albertus N. is a seasoned Marketing & Creative Director/Strategist with over seven years of experience developing, strategizing, and launching multi-channel marketing campaigns across diverse industries, including coaching, B2B sourcing, NFT, and multibrand consumer sectors. Having served as an independent contractor and team lead for agencies such as BetterOnline NL and Fast Forward Search, Albertus has executed campaign-level media buying, content strategy, and digital advertising to drive KPIs like webinar sign-ups, social media engagement, and lead generation. He has led rebranding initiatives, built strategic sales funnels, established SOPs for marketing agencies, and coordinated multimedia projects involving video production. Notably, his strategies have achieved significant results, such as a 16% increase in repeat customers for a multibrand company and average campaign engagement gains of 20,000 in NFT launches.
Experience
Marketing Strategist
Independent Contractor · 2020 — PresentRebranded a coaching business targeting the US market while developing strategic funnels for coaching programs and certifications by utilizing campaign-level media buying and advertising on Meta and LinkedIn.Junior Marketing Associate
JJ Dynamic Holding Inc · 2018 — 2020Focused on increasing customer retention through various marketing campaigns by enforcing brand reputation and cultivating campaigns tailored to each brand.Project Lead
Entheos IT · 2016 — 2018Oversaw the launch of a new service called 'Multimedia Marketing', conducting a complete brand audit and leading teams in web development and multimedia to revitalize marketing efforts for clients.Part-time Instructor
Foundation University · 2016 — 2017Instructed courses in Graphic Designing and Advanced Webpage Design.Intern
Entheos IT · 2015 — 2016Engaged in graphic design and UX design tasks within a digital marketing context.Social Media Marketing Consultant
Fast Forward SearchAssisted a local marketing agency with offshore clients in implementing standard operating procedures and training personnel for launching their Social Media Marketing Services, focusing on Meta Ads and the development of their Content Marketing.Digital Marketing Coordinator for Marketing Agencies
Outsource My Life/Local Hero AutomationCreated a lead generation campaign utilizing four different channels after analyzing an ineffective ad strategy, applying known campaign types such as Awareness, Demonstration, Call-to-Action, and Direct-to-Offer, while ensuring logistics were automated.Customer Success Manager for NFT Companies
Results.ioEnsured the execution of campaigns for clients launching fully minted NFTs, collaborating with the campaign manager and a copywriter while using multiple marketing platforms to fulfill campaign objectives.Videographer/Video Editor
Xillium Professional ServicesHandled the pre-production and production processes of a visual presentation for a COVID-19 campaign, developing the video sequence in post-production and collaborating with writers and voice actors.Content Marketing Manager
Source Find AsiaTasked with enhancing engagement on the company's social media channels by creating short-form reels from long-form content for Instagram and Facebook, while also generating topics for YouTube videos and Podcasts.
Skills & Expertise
Education
- BS Information TechnologyFoundation University · — — 2016
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