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Alejandra C. — Mid-Level Social Media Manager from Peru

Alejandra C.

Mid-Level Social Media Manager

Peru 3-6 years
Open to offersNew to Platform
Languages
SpanishEnglish
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About

Carolina R. is a skilled Social Media Manager & Content Strategist based in Lima, Peru, specializing in organic growth and conversion within the e-commerce, branding, and digital business sectors. With hands-on experience building and scaling multiple digital brands, including Berry Tray, Béla & Co., and Purrses, she has developed growth-driven content strategies for platforms such as TikTok and Instagram. Carolina has executed influencer marketing campaigns, managed community engagement, and generated consistent online sales through content strategy, social media management, and e-commerce operations. Her collaborations with brands like Oreo, McDonald’s, Trident, Entel, and BCP reflect her ability to deliver results for both corporate and entrepreneurial projects, incorporating customer support, sales, live selling strategies, and logistics coordination into her roles.

Experience

  • SOCIAL MEDIA MANAGER & E-COMMERCE ASSISTANT

    FREELANCE · 2021 — 2025
    Formulated content strategies for TikTok and Instagram aimed at enhancing growth and conversion rates. Developed engaging content through video editing and storytelling. Oversaw the management of social media accounts and fostered online community interactions. Provided customer support and facilitated sales through digital channels. Oversaw order coordination, logistics, and e-commerce operations. Ran influencer marketing campaigns.

  • FOUNDER

    PURRSES · 2023 — 2025
    Initiated a handbag brand inspired by international fashion trends. Designed products while coordinating efforts with suppliers. Introduced a pre-order model to validate market demand and oversaw comprehensive business operations including content, sales, and logistics.

  • FOUNDER

    BÉLA & CO. · 2025 — Present
    Launched a fashion brand influenced by Korean fashion trends. Employed TikTok live selling strategies to enhance customer interaction. Created content focused on conversion and managed customer orders, shipping, and overall client relations.

  • PHOTOGRAPHER / STUDIO MANAGER

    PHOTOLIFE STUDIOS · 2018 — 2021
    Executed professional photoshoots and handled the editing and retouching of images. Provided direct assistance to clients and marketed photography services. Oversaw the scheduling and operation of the studio.

  • PHOTOGRAPHY / SALES / ADMIN

    EL ÁLBUM DEL ABUELO · 2017 — Present
    Managed customer service and handled booking operations. Coordinated sales activities and conducted photography sessions.

  • PHOTOGRAPHY / CUSTOMER SERVICE

    DIGITAL EXPRESS · 2013 — 2015
    Conducted photoshoots along with editing tasks. Worked in customer service and facilitated sales of photography products.

  • FOUNDER

    BERRY TRAY
    Established a brand from the ground up with a focus on positioning in the market. Drove sales through the creation of content and execution of digital campaigns. Managed the complete sales journey from content creation to customer engagement and conversion. Supervised a team during peak periods and collaborated with corporate clients and notable brands.

Skills & Expertise

Digital MarketingEcommerceTikTok marketingE-CommerceVirtual AssistantPersonal AssistantCommunity ManagerSocial Media Management

Education

  • Professional Photography
    Peruvian Institute of Art and Design · 2014 — 2016