Alexa M.
Mid-Level Digital Content Creator
Open to offersNew to PlatformAbout
Alexa M. is a results-driven professional with over five years of experience in administrative support, sales development, and digital content creation across industries such as fitness coaching, retail, beauty, and digital media. As an Appointment Setter at TVAC / JennaBFit LLC, she managed more than 1,800 new leads monthly, scheduled over 100 discovery calls, and implemented a custom Google Apps Script automation for CRM workflow optimization. Her background includes bilingual customer service for ALORICA – Neiman Marcus, delivering support across four business lines, and a marketing assistant role at Authentic Connection Media, where she contributed to digital content strategies and market research. Alexa skillfully leverages CRM systems, workflow automation, and content creation tools like Canva Pro and CapCut Pro to enhance operations and engagement.
Experience
Appointment Setter (Remote)
TVAC / JennaBFit LLC · 2023 — 2026Oversaw a lead pipeline comprising over 1,800 new leads and more than 1,500 follow-up conversations each month using Google Sheets CRM. Coordinated the scheduling of over 100 discovery calls within a single month, aiming to enhance sales through effective call placements. Achieved a conversational response rate of 66.67% on new outbound conversations. Maintained a call-to-sale conversion rate of 41.18% by implementing structured follow-up and lead qualification processes. Developed a custom automation using Google Apps Script to synchronize lead follow-ups with Google Calendar, which improved time management.Administrative Assistant & Community Manager
Jennifer Salon · 2024 — 2025Oversaw all aspects of content creation, publishing, and scheduling, including producing beauty-focused content for the brand's blog. Facilitated community engagement initiatives by actively responding to comments and messages, thereby fostering customer loyalty and strengthening brand relationships.Bilingual Customer Service Representative
ALORICA – Neiman Marcus · 2022 — 2023Provided bilingual customer support in English and Spanish across four business lines using phone, live chat, SMS, and email channels. Handled various inquiries related to order entry, status updates, claims, price matching, and returns while ensuring accuracy in high-volume data entries. Addressed sensitive customer issues, including lost packages and refunds, offering empathetic resolutions to ensure customer satisfaction.Marketing Assistant (Internship / Remote)
Authentic Connection Media · 2021 — 2021Formulated and scheduled digital content strategies via ClickUp to align with brand objectives and enhance audience engagement. Conducted market research focused on digital marketing trends, providing recommendations based on data analysis for campaign adjustments.Outreach Specialist (Remote)
Made By OMI · 2021 — 2021Implemented organic lead generation strategies that capitalized on hashtag analysis to enhance social media presence and engage prospects effectively. Engaged in direct chat interactions to convert cold leads into scheduled appointments using tailored communication methods.
Skills & Expertise
Education
- Bachelor’s Degree in Marketing and Digital MediaUniversidad USAP · 2025 — Present
- High School Diploma – Sciences and HumanitiesRainbow of Wisdom · 2006 — 2018
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