Alka B.
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Alka B. is an accomplished Product and Project Management professional with over five years of experience in the fintech and financial services industries. She holds an MBA in Marketing Analytics from Pace University and a Post Graduate Diploma in Management from Indus Business School. Alka has demonstrated expertise in Agile/SAFe delivery, significantly reducing turnaround times by 66% and achieving over 25% gains in process efficiency. Her notable experience includes her role as a Product Manager at Godrej Capital, where she successfully managed digital transformation efforts, enhancing client relationships and spearheading strategic product initiatives such as the DEMI home loan product. At Piramal Capital, she focused on marketing analytics, leading the launch of customer-oriented products and maintaining high-profile client portfolios. Additionally, Alka has a strong foundation in technical skills such as data visualization using R and Tableau and project management tools like Jira and Trello. As a certified PMP professional, Alka excels in collaborative environments, leveraging her skills to improve operational resilience and drive revenue growth.
Experience
Digital Product Marketing Intern
IPMD Inc. · 2025 — 2025Defined product strategy and positioning for Echo AI through voice of customer interviews, aligning messaging with user pain points and clinical needs. Validated user flows and clinical requirements by collaborating with Engineering and Design teams to ensure HIPAA-aligned product delivery.Product Manager- Digital Transformation & Process Improvement
Godrej Capital · 2020 — 2022Defined product roadmap and served as a subject matter expert advising clients on financial structures within digital transformation initiatives. Handled high-profile client relationships in multi-million dollar lending portfolios and equipped management trainees to enhance consultative pitch strategies, achieving a 20% increase in conversion. Led the development of DEMI (Design Your EMI), overseeing requirements gathering, UAT, and coordination with Legal, Risk, and Compliance teams, resulting in a 20% increase in deal conversion.Product Owner- Marketing Analytics
Piramal Capital and Housing Finance Ltd. · 2019 — 2020Managed relationships with channel partners and developers to promote sales pipeline expansion, surpassing first-quarter deployment targets for Super Loan. Directed the MVP launch of Super Loan, implementing a go-to-market strategy aimed at HNI profiles, which enhanced client experience and decreased application drop-offs by 15%. Sustained high-profile client relationships within a premium lending portfolio, offering customized financial solutions while ensuring client retention.Sales Manager- CRM Implementation
India Infoline Housing Finance Limited · 2017 — 2019Oversaw end-to-end client relationships through CRM platforms, identifying financial needs and providing personalized lending solutions to foster sales growth. Facilitated cross-functional team collaboration with Product and IT to design LOS/LMS digital workflows, streamlining client servicing and promoting consistent revenue growth. Achieved a 66% reduction in loan login turnaround time by implementing a go-no-go control checklist.
Skills & Expertise
Education
- MBA, Marketing AnalyticsPace University, Lubin School of Business · 2024 — 2025
- Post Graduate Diploma in Management, Marketing and Entrepreneurship ManagementIndus Business School, IIEBM · 2015 — 2017