Alleyson M.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformPortfolios
About
Alleyson V. is a dedicated Digital Marketing Specialist and Social Media Manager based in Parañaque, Metro Manila. With extensive experience across digital platforms like Instagram, Facebook, and TikTok, Alleyson expertly manages digital marketing campaigns, ensuring timely and effective execution while maintaining brand consistency. At Wave Creative Group, she demonstrated her expertise in managing content pipelines, conducting market research, and executing paid ads to enhance client visibility. Currently a Marketing Manager at Q.U. Advertising, Inc., she leads digital initiatives to drive bookings for studio rentals, coordinating seamlessly with clients and internal teams for project success. Her freelance work further showcases her proficiency in creating structured content calendars and engaging social media strategies. Alleyson holds a degree in Advertising Management from De La Salle University Manila, consistently achieving Dean's List honors. Her skills are complemented by her adeptness in content planning, copywriting, proofreading, and leveraging tools such as Google Workspace, Meta Business Suite, and Canva.
Experience
Social Media Manager for Wave Digital
Wave Creative Group (Digital Marketing Agency) · 2024 — 2025Implemented social media campaigns across various platforms, ensuring alignment with brand strategy and audience engagement. Oversaw the content pipeline from ideation through to publication, ensuring quality and consistency. Conducted market research and analysis to improve content strategies and uncover growth opportunities. Managed paid advertising to assess campaign performance and prepared monthly reports for clients. Facilitated brainstorming sessions and collaborated with cross-functional teams for social media content creation.Digital Planner
EssenceMediacom · 2022 — 2023Oversaw campaign execution across several media platforms, including Facebook, Instagram, YouTube, and TikTok. Implemented digital ads and prepared reports to ensure key performance indicators were achieved. Collaborated with internal teams and external partners, such as Meta and Google, to ensure timely and on-brand campaign delivery.Marketing Manager for QUAD Studio
Q.U. Advertising, Inc. · 2022 — PresentOversees digital marketing efforts and presence for studio rentals, aiding in lead generation and bookings. Coordinates with clients, suppliers, and internal teams to ensure timely project execution for shoots and events. Monitors project timelines and deliverables to ensure milestones are met. Prepares various client-facing documents like quotations and reports with a focus on accuracy. Develops and implements social media content aimed at boosting studio bookings. Assists production and marketing teams by organizing resources and facilitating communication among stakeholders.Creative Intern
Wunderman Thompson · 2021 — 2022Assisted in creating digital marketing materials for major brand campaigns on social media platforms like Facebook and Viber. Participated in campaigns that achieved extensive reach and surpassed engagement targets. Worked alongside creatives and copywriters to produce compelling and brand-aligned content.Social Media Manager & Digital Marketing Specialist
FreelancerPlans and manages comprehensive digital marketing campaigns across Instagram, Facebook, and TikTok. Develops content calendars to ensure timely publishing that aligns with brand guidelines. Evaluates campaign performance via paid ads management, producing reports with insights for enhancing engagement. Proofreads social media content and marketing materials to maintain brand voice consistency. Collaborates with clients and creatives to gather necessary assets and meet project deadlines. Oversees daily account activities, including scheduling and community engagement.
Skills & Expertise
Education
- Bachelor of Science Major in Advertising ManagementDe La Salle University Manila · 2017 — 2022