Ally B.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Allana J. is a strategic Digital Marketing Specialist with over three years of expertise in marketing operations and ads execution, particularly in the travel industry. She has managed multi-brand campaigns across premium travel companies, utilizing her skills in Email Marketing and the Meta Ads Manager to significantly enhance brand visibility and achieve a 742% increase in lead growth. Allana adeptly executes integrated digital and traditional campaigns, leveraging CRM systems to streamline her efforts. She has a proven track record of reducing cost-per-click by 90% and driving millions in sales impact through strategic partnerships with major banks, airlines, and global travel leaders. In her role at Adventure International Tours, Inc. and Universal Holidays, Inc., she directed digital campaigns for nine brands, orchestrated large-scale events, and collaborated with luxury partners. Allana holds a Bachelor of Science in Business Administration from the Polytechnic University of the Philippines and is proficient in using AI tools to deliver seamless marketing initiatives.
Experience
Digital Marketing & Events Specialist
Adventure International Tours, Inc. & Universal Holidays, Inc. · 2023 — 2026Oversaw multi-brand sales and marketing digital campaigns and traditional projects for nine premium travel brands, generating significant sales impact. Implemented over 86 ad campaigns, achieving an average CTR of 1.3% across more than 4.2 million impressions, while reducing CPC by over 90% through A/B testing and targeted optimizations. Increased reach to over 4.3 million, engaging more than 632,000 users, resulting in over 54,000 link clicks and 13,000 direct messages. Enhanced organic visibility with over 9.2 million impressions, over 6.1 million reach, and over 135,000 engagements; converted 348,000 website users into 285,000 engaged sessions and drove 742% lead growth through improved user experience and optimized conversion funnels. Evaluated campaign performance utilizing Meta Ads Manager and Google Analytics, created monthly reports, and recommended budget reallocations to optimize ROI. Coordinated quarterly travel expos and various annual product updates, engaging both VIP and non-VIP clients. Established strategic partnerships with major banks and airlines, collaborating with American Express GBT to enhance brand leadership. Developed premium content for digital and print advertisements, ensuring consistent brand visibility and national reach through regional support. Managed event and campaign logistics, aligning initiatives with brand objectives.
Skills & Expertise
Education
- Bachelor of Science in Business Administration Major in Marketing ManagementPolytechnic University of the Philippines · — — 2022
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