Ammar Q.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Mohammad A. is an accomplished Digital Marketing Executive with over three years of comprehensive experience in SEO, Paid Media, and Content Creation. Adept at managing the entire digital marketing spectrum, he has driven organic visibility, increased qualified leads, and achieved measurable conversions for diverse clients, including those in the interior design, e-commerce, and construction sectors. His freelance work as a Digital Marketing Specialist involves crafting end-to-end SEO strategies, optimizing Meta Ads campaigns for brand awareness and lead generation, and designing WordPress websites with integrated Google AdSense. In addition, he excels in social media management across Instagram, Facebook, and LinkedIn, creating content calendars, and facilitating community growth activities. His tenure at Cognizant Technology Solutions enhanced his skills in managing varied Google Ads campaigns, conducting A/B testing, and providing data-driven insights for optimized client strategies. Currently pursuing an MBA in Marketing from Osmania University, Hyderabad, he is primed to contribute effectively in remote-first environments.
Experience
Digital Marketing Specialist
Independent Consultant · 2025 — PresentExecuted comprehensive SEO strategies for client websites, which included keyword research, content briefs, and on-page optimisation such as meta tags and internal linking. Built and managed WordPress websites in sectors including interior design and e-commerce, addressing UX layout, visual design, and Google AdSense integration. Oversaw social media content calendars and created posts for Instagram, Facebook, and LinkedIn while monitoring audience engagement. Set up and optimised Meta Ads campaigns aimed at brand awareness and conversion, incorporating A/B testing and monitoring performance metrics. Created various content assets, including blog posts and social media graphics using Canva, to assist client marketing efforts. Implemented GA4 tracking, built performance dashboards, and generated reports on organic traffic and paid media KPIs, providing actionable insights. Produced and edited media content, such as short-form videos, to enhance social media engagement.Google Ads Specialist
Cognizant Technology Solutions, India · 2023 — 2025Managed Google Ads campaigns across multiple types including Search, Display, and Video, whilst conducting A/B tests to refine ad creatives and enhance key performance indicators. Monitored daily KPIs across client accounts and swiftly applied optimisations based on changes in performance metrics. Conducted detailed keyword research and audience segmentation using Google Ads Keyword Planner and improved bidding strategies to maximise campaign efficiency. Produced structured analytics reports on a weekly and monthly basis that included data-driven insights for clients. Collaborated with teams in sales and analytics to align campaign efforts with clients' business goals and maintain continuity in communication.Public Relations & Social Media Executive
Independent Consultant · 2022 — 2023Oversaw social media accounts for platforms including Instagram and Facebook, effectively managing content calendars and monitoring engagement metrics. Created a variety of content formats such as press releases and blog articles, ensuring a consistent brand voice across channels. Planned and coordinated media events and product launches, handling logistics and stakeholder communications. Achieved media coverage and developed influencer partnerships to enhance brand visibility and drive online engagement.
Skills & Expertise
Education
- MBA in MarketingOsmania University · — — 2026
- Bachelor of Commerce (B.Com)Osmania University · — — 2022
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