Amrita K.
Senior Email Marketing Automation Specialist
Open to offersNew to PlatformAbout
Amrita K. is a seasoned Email Marketing Specialist with over six years of experience orchestrating strategic email campaigns in both B2B and B2C environments. With a strong command over Salesforce Marketing Cloud and a year of hands-on experience with HubSpot, she excels in crafting responsive email templates and managing automated journeys. Her career has been marked by collaboration with marketing, sales, and design teams to successfully plan and execute multi-step email campaigns. In her recent role at ProPlus Data Pvt Ltd, she managed comprehensive email campaigns using Salesforce Marketing Cloud tools such as Email Studio and Journey Builder. Amrita showcased her expertise in audience segmentation, personalization, and quality assurance to drive successful marketing results. She possesses a strong background in supporting account-based marketing and go-to-market strategies through targeted and personalized communications. Amrita's proficiency extends to managing compliance with GDPR and CAN-SPAM regulations, ensuring high deliverability rates while maintaining excellent sender reputation. Her academic foundation includes a Master’s in Mass Communication and a Bachelor of Commerce.
Experience
Email Marketing Specialist
ProPlus Data Pvt Ltd · 2024 — 2025Executed email campaigns end-to-end utilizing Salesforce Marketing Cloud, involving segmentation, personalization, QA, deployment, and reporting. Created responsive email templates with HTML, CSS, and AMPscript, ensuring proper rendering across devices. Optimized automated customer journeys and campaign workflows through Journey Builder and Automation Studio. Developed campaign strategies based on business requirements and executed targeted email campaigns for ABM and GTM initiatives while conducting QA checks for accuracy.Email Marketing Automation Specialist
Social Hathi India Pvt Ltd · 2020 — 2024Implemented email automation workflows and lifecycle campaigns using Salesforce Marketing Cloud to enhance engagement. Delivered personalized email communications for high-value target accounts in support of ABM programs. Coordinated email and digital campaigns that aligned with business objectives for GTM initiatives. Assisted in paid digital campaigns while monitoring performance metrics. Increased brand visibility by promoting PR and thought leadership content via email and digital channels.Email Campaign Manager
Machintel Systems Pvt Ltd · 2017 — 2020Designed and executed targeted email marketing campaigns from concept through delivery, including template creation and content development. Managed list segmentation, landing page coordination, and A/B testing to optimize campaign performance. Ensured compliance with industry best practices and maintained deliverability through user behavior-based segmentation and list hygiene. Analyzed performance metrics and provided daily reports for ongoing engagement improvement.Public Relation Officer/ Client Servicing
BrandMatterz · 2016 — 2017Led seasonal digital marketing campaigns from concept to execution, including creative development and launching of microsites and newsletters. Collaborated with design and content teams to produce marketing collateral that supported brand visibility. Managed social media planning, audience engagement, and performance tracking while handling client relationships and ensuring consistent service delivery across brands.
Skills & Expertise
Education
- MA in Mass CommunicationDevi Ahilya Vishwavidyalaya · 2013 — 2015
- Bachelor of CommerceKashi Vidyapeeth · 2009 — 2012