ana I.

Ana Inés G. is a seasoned Growth Marketing specialist with a focus on acquisition and revenue growth, leveraging her skills across both B2B and B2C strategies. Her approach is data-driven and cross-functional, optimizing funnel performance for improved conversion and retention. Ana has held significant roles, such as Social Media Manager (Freelance), where she crafted content and managed crisis communications, and as Internal & External Communication Specialist at PDA International, where she developed digital marketing strategies and CSR partnerships. In her role as Marketing Lead at WeWork, Ana defined acquisition strategies for the Argentine market, managed budgets, and ensured brand consistency. Currently, as Head of Regional Marketing at Top Rentals, she has built a marketing department from the ground up, focusing on regional acquisition strategy and collaborating with Sales and Operations to enhance conversion performance. Her strong skill set includes using tools like WordPress for content management, Google Data Studio for analytics, and Hubspot for CRM.