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Ana P. — Senior UX/UI Designer from Argentina

Ana P.

Senior UX/UI Designer

Argentina 6+ years
Open to offersNew to Platform
Languages
SpanishEnglish
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About

Ana P. is a Senior UX/UI Designer based in Buenos Aires, Argentina, with 16 years of experience delivering digital products rooted in strategy and sophisticated visual design. Her background spans the tech, media, e-commerce, and corporate sectors, where she has shaped solutions ranging from web and mobile apps to branding and multimedia. At Technicoders and previously at Ayi Group and Global Hitss Cono Sur, Ana specialized in building scalable Design Systems, increasing design delivery efficiency by up to 30% and driving conversion improvements through Conversion Rate Optimization (CRO) of user flows and booking funnels. She is also renowned for her expertise in UX Research & Interface Design, leveraging tools such as Figma, Adobe XD, Sketch, and methodologies like Scrum to deliver accessible, research-driven interfaces in agile, cross-functional teams.

Experience

  • UX/UI Designer

    Technicoders · 2026 — Present
    Develops comprehensive digital experiences for web and mobile products, including corporate sites, e-commerce platforms, marketplaces, and apps. Translates business and marketing objectives into user-centered solutions emphasizing conversion. Defines information architecture, user flows, wireframes, and interactive prototypes using Figma. Oversees the creation and maintenance of Design Systems and component libraries to ensure consistency and efficiency. Works collaboratively with development, marketing, and stakeholders in agile environments while optimizing landing pages and funnels with focus on UX, accessibility, and conversion rate optimization (CRO).

  • UX/UI Designer

    Freelance · 2025 — 2026
    Created scalable Design Systems and responsive prototypes in Figma with an emphasis on user-centered design. Applied accessibility principles (a11y), usability heuristics, and focused on conversion rate optimization (CRO).

  • UX/UI Designer

    Ayi Group · 2024 — 2025
    Produced user flows, wireframes, and interactive prototypes, and managed validation processes through user interviews and usability testing.

  • UX/UI Team Leader

    Global Hitss Cono Sur · 2019 — 2024
    Supervised UX/UI team efforts in agile settings utilizing Scrum methodology, adopting Design Systems and collaborative documentation practices through Jira and Confluence.

  • Design Lead

    DLA TV
    Handled branding, web design, UI, and multimedia tasks for media and technology projects.

  • Multimedia Designer

    Claxson
    Worked on multimedia creation, web design, UI, and branding, supporting design needs within media and technology contexts.

  • Co-founder

    Biodiseño
    Contributed to branding, web design, UI, and multimedia initiatives as part of a media and technology venture.

Skills & Expertise

Landing Page DesignerGraphic DesignUI/UX DesignerDesign

Education

  • Graphic Design
    University of Buenos Aires (UBA) · 1994 — 2002

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