Andrea N.
Mid-Level Digital Marketing Manager
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About
Andrea N. is a distinguished marketing professional specializing in digital marketing with robust expertise in developing social media strategies and content management that drives results. With experience in managing corporate brands and enhancing their digital presence, Andrea has crafted impactful campaigns for industries such as cement with companies like CEMENTOS DE HONDURAS and NOVACEM EL SALVADOR. As a Social Manager and strategist, she skillfully managed communication channels, executed advertising in Meta Ads, and contributed to brand campaigns across Honduras and El Salvador. Her tenure as Head of Marketing at INDUSTRIAS MAKNUDO highlights her leadership in strategic planning, execution of both digital and traditional marketing campaigns, and her adeptness in coordinating ATL and BTL media. Andrea's role at EASYCAR as a Marketing Coordinator further enhanced her ability to craft strategies maximizing brand value and customer satisfaction. Andrea's educational background includes a degree in marketing from Universidad Nacional Autónoma De Honduras, ongoing business management studies, and various certifications in areas like social media and customer service.
Experience
Social Manager - Digital Communication Strategist
CEMENTOS DE HONDURAS / NOVACEM EL SALVADOR · 2024 — 2025Developed and executed social media communication strategies to enhance brand presence. Managed digital communication for a leading cement brand in Honduras and El Salvador. Oversaw advertising campaigns on Meta Ads, Business Suite, and WhatsApp, focused on monthly and quarterly campaigns. Designed and supervised the graphic and editorial content line for social media. Planned and executed strategic digital campaigns aligned with brand and commercial objectives. Coordinated digital customer service and handled automated and personalized responses. Assisted in BTL media consulting (radio and television) and corporate and brand event coverage. Participated in institutional communication projects, product launches, and enhancing online presence.Head of Marketing
INDUSTRIAS MAKNUDO · 2025 — PresentResponsible for developing digital and traditional strategies, overseeing the planning, execution, and supervision of advertising campaigns. Managed social media, branding, corporate communication, and coordination of ATL and BTL media. Planned, developed, and executed marketing strategies in both digital and traditional formats. Supervised social media management, advertising campaigns, and digital content. Designed and implemented communication plans for brand positioning. Analyzed campaign results using metrics and performance indicators (ROI, reach, conversions, etc.). Planned promotions and strategies to increase sales. Maintained the corporate image across digital and traditional media. Researched market trends and consumer behavior.Marketing Coordinator
EASYCAR · 2023 — 2024Planned and directed marketing programs, creating strategies to maximize brand value and enhance positioning while contributing to company profitability through customer acquisition. Administered and executed result-oriented advertising campaigns, consistently meeting monthly targets under the MCI (Crucially Important Goals) model. Led the design of digital and traditional marketing strategies, managing content, creative proposals, and BTL media such as radio and television.In-Charge of Networks
DISTRIBUCIONES MEDICAS EDUMAY S DE R.L · 2021 — 2023Supervised the customer service team and marketing analyst, ensuring effective communication through platforms such as the website, Meta (Facebook/Instagram), and WhatsApp. Developed annual marketing proposals, managed monthly budgets, and optimized investments in digital and promotional media. Supported human resources in planning and executing internal events (anniversaries, training, corporate celebrations). Maintained a strategic focus on brand positioning, customer experience, and overall media presence. Conducted quarterly and monthly market research to inform strategic decisions and commercial projections.Community Manager
PUSH DIGITAL · 2022 — 2022Managed daily customer inquiries via WhatsApp and email. Coordinated artwork and materials, overseeing the creative team’s agenda. Developed briefs for managing Facebook and Instagram ads according to client objectives. Provided coverage for events and live visits. Assisted with production details and coordinated social media content calendars. Supported advertising efforts across digital and traditional media and prepared email marketing content strategies. Generated monthly reports for accounts, including all KPIs in the current format.Community Manager
KIMBERLY CLARK HONDURAS · 2021 — 2021Handled content planning and wrote copy focused on medical products. Designed graphic materials using Canva and managed community interactions on social media. Executed campaigns on Facebook Ads and analyzed metrics to optimize results while overseeing the brand’s digital image.
Skills & Expertise
Education
- Pasante de la Maestría Gestión de NegociosUniversidad Metropolitana de Honduras · — — 2026
- Licenciada en MercadotecniaUniversidad Nacional Autónoma De Honduras · — — 2022
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