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Andrs R. — Senior Corporate Communications Strategist from Colombia

Andrs R.

Senior Corporate Communications Strategist

Colombia 6+ years
Open to offersNew to Platform
Languages
SpanishEnglish
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About

Andrés R. is a distinguished expert in corporate communications with over 15 years of experience in Latin America, specializing in media relations, brand positioning, and reputation management. With a track record in sectors such as technology, electric mobility, government, and agribusiness, he has significantly enhanced brand recognition and market share for his clients. Currently a Senior Communications Consultant at Eccolo Comunicaciones, Andrés is adept at designing integrated communications strategies and crafting impactful corporate narratives. He led media relations and executive positioning efforts for diverse industries, while managing regional initiatives and external agencies. Prior roles include leading marketing strategies at MG Motor and BYD Colombia, where he consolidated their presence in the sustainable mobility industry. Bilingual in Spanish and English, Andrés excels at translating complex business strategies into clear and engaging content, demonstrating his prowess in crisis management and leadership.

Experience

  • Senior Communications Consultant

    Eccolo Comunicaciones · 2025 — Present
    Provide strategic advice to companies in formulating and executing corporate communications and reputation management strategies tailored for Latin America. Develop and implement strategies that align with business objectives and brand positioning. Oversee media relations, executive positioning, and thought leadership initiatives for diverse corporate clients. Counsel senior leadership teams on matters of reputation management, crisis communication, and stakeholder engagement. Coordinate regional communication efforts that integrate public relations, digital communication, and brand messaging. Manage external agencies and communication budgets while measuring campaign performance.

  • Communications and Marketing Leader

    C.I. Acepalma S.A. · 2025 — Present
    Oversee the strategic and operational vision for the communications and marketing department to enhance institutional reputation within the agro-industrial sector. Redesign brand architecture and institutional narratives while updating identity manuals. Implement communication strategies that reflect corporate objectives for both internal and external audiences. Lead a team of four and direct cross-functional projects in collaboration with different departments. Enhance stakeholder relations through performance as a technical spokesperson, events, and publications.

  • Marketing Manager

    MG Motor / Los Coches · 2025 — Present
    Direct the digital and traditional marketing strategy for the MG portfolio, focusing on electric models to promote the brand in the sustainable mobility segment. Execute multichannel campaigns, including digital, above-the-line (ATL), and below-the-line (BTL) efforts aimed at conversion, awareness, and education regarding electric technology. Carry out market research to analyze trends, competition, and brand perception. Collaborate with commercial, after-sales, and finance teams to maintain brand consistency throughout various customer interactions. Oversee budgets and report on ROI, achieving investment efficiency in addition to driving increases in qualified leads.

  • Marketing and Communications Leader

    BYD Colombia · 2021 — 2025
    Manage integrated marketing strategies and public relations while overseeing media and social media positioning to position BYD as a leader in sustainable mobility. Lead a team of six and collaborate with external agencies to implement national strategies. Develop and coordinate public transportation electrification projects, adhering to timelines of up to 18 months. Cultivate strategic partnerships with influencers, media, and institutional stakeholders.

  • Senior Communications, PR & Marketing Specialist

    Land Restitution Unit (Ministry of Agriculture) · 2016 — 2020
    Spearhead communication campaigns involving influencers and social justice experts to broaden the reach of restitution initiatives. Elevate awareness of victims’ rights topics in both digital and traditional media. Forge strategic alliances with opinion leaders to enhance the dialogue with communities and stakeholders.

  • Co-founder

    Approach Comunicaciones · 2014 — 2016
    Develop communication and public relations strategies that leverage collaboration with influencers and opinion leaders in the social impact and business sectors. Implement content and PR campaigns across digital channels and key networks to successfully position clients and their messages within niche audiences.

  • Head of Marketing and Communications

    England Educational Foundation · 2013 — 2014
    Establish and oversee the Marketing and Communications department. Plan, coordinate, control, and manage all communication strategies through specific action plans aimed at enhancing the Foundation's image and reputation across its various operations. Develop a unified identity, corporate image, culture, and policies for targeted audiences.

  • Senior Communications & Marketing Consultant

    ECO RESULTORES · 2013 — Present
    Consult on the design and implementation of communication and marketing solutions for various clients. Develop strategic communication materials that encompass internal and external communication, measurement audits, planning, indicators, communication platforms, and change management.

  • Corporate Communications Coordinator

    SAP COLOMBIA · 2010 — 2012
    Coordinate the development and execution of all communication and marketing materials for the Recreation and Tourism Division, which includes hotels, clubs, parks, and restaurants. Establish communication strategies aimed at customer retention and acquisition. Provide advisory support, planning, and execution for corporate events associated with the organization and assist in administrative management.

  • Communications and Marketing Analyst

    COLSUBSIDIO · 2007 — 2010
    Engage in the analysis of communications and marketing practices within the organization. Contribute to various marketing initiatives and communication efforts to support overall business goals.

Skills & Expertise

LinkedIn MarketingTranslationProfessional Services

Education

  • Corporate Communication & Marketing Management
    University of La Sabana · — — 2014
  • Social Communicator & Journalist
    University of La Sabana · — — 2006
  • High School Diploma
    Colegio San Viator · — — 1998