Anh T.

Develop and implement omnichannel marketing strategies focusing on profit optimization. Lead a cross-functional team (Advertising, Content, Design) and manage the performance of the Sales Consulting department to meet revenue growth targets. Oversee advertising strategy and operations, launching large-budget campaigns across multiple platforms (Facebook, Google, TikTok, Zalo). Conduct in-depth data analysis to optimize customer acquisition costs, ensuring a steady quality and quantity of potential customer data. Establish contingency systems and manage risks to maintain smooth business operations. Guide the creative team (Content, Filming, Design) to produce media campaigns that resonate with customers and market trends. Approve video scripts and advertising visuals to enhance brand aesthetics while improving conversion rates. Monitor and refine the customer data processing workflow from Marketing to Sales, creating consultation scripts and training sales teams on customer behavior for better conversion rates and less data wastage. Set fair performance indicators (KPI) to motivate the team in reaching and exceeding sales goals. Analyze data to evaluate campaign effectiveness and report directly to management, proposing service improvement solutions and sales promotion programs based on market dynamics.

Responsible for designing overall digital marketing strategies, optimizing budgets, and guiding the team to achieve sales growth objectives. Develop a multichannel advertising roadmap (Facebook, Google, TikTok), effectively allocating and monitoring monthly budgets to ensure optimal marketing costs relative to actual revenue generated. Research customer behaviors in the aesthetics sector to establish in-depth content systems and landing pages, focusing on enhancing conversion rates from potential to actual customers, thus minimizing advertising budget waste. Develop structured standard operating procedures (SOP) for workflow from content ideation to production and advertising operations. Train and assess team performance based on clear effectiveness metrics (KPIs). Manage system risk by addressing platform policy issues and protecting the advertising account and fan page to ensure continuous customer flow. Analyze campaign performance data and provide reports directly to management, offering solutions for service enhancement and sales incentive programs based on market fluctuations. Collaborate with the Sales department to synchronize consultation scripts with advertising content for improved conversion rates and customer experience.

Fully responsible for the effectiveness of multi-channel advertising, building content, and optimizing conversion rates to provide quality customer data for the Sales team. Manage and execute advertising campaigns (Facebook, Google) according to approved budgets, ensuring KPIs for both data quantity and quality are met. Conduct customer insights research to generate ideas, write scripts, and produce content (text, image, basic video) for advertising campaigns. Create and design professional landing pages, monitoring user behavior to optimize conversion rates (CR) and cost per acquisition (CPA). Build and manage satellite fan pages, engaging and nurturing the community to enhance brand credibility. Monitor daily metrics, conduct regular reporting (daily/weekly/monthly), and make strategic adjustments based on actual data. Support training of online sales teams in consultation skills and collaborate to maximize revenue from marketing campaigns.