Anis D.
Mid-Level Business Intelligence Analyst
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Anis D. is a data-driven professional specializing as a Business Intelligence and Data Analyst in the banking and e-commerce industries. At PT Allo Bank Indonesia, Anis played a pivotal role in conducting in-depth campaign effectiveness analyses, reshaping strategies, and driving user growth and retention through actionable insights. She ensured data integrity by validating and optimizing SQL queries and partnered with Data Engineering to streamline analytical workflows. At PT Tokopedia, Anis developed automated analytics tools, significantly reducing man-hours, and led reporting and analysis for key Tokopedia Ads Solution campaigns. Proficient in data visualization tools such as Superset, Tableau, and Looker, as well as Python, Anis holds a Bachelor of Statistics from Universitas Indonesia and has been recognized as a best graduate in data science bootcamps.
Experience
Business Intelligence
PT Allo Bank Indonesia · 2025 — PresentPerformed comprehensive analysis of campaign effectiveness to uncover root causes of underperformance, contributing to a revised campaign strategy and promoting a data-driven culture within the team. Evaluated product usage, merchant performance, and user segments to inform targeted growth and retention strategies. Monitored trends among transacting users to identify primary drivers of growth and churn, facilitating proactive business decisions. Analyzed timing and external influences on user engagement, enhancing promotional execution.Data Analyst
PT Allo Bank Indonesia · 2024 — 2025Provided data solutions throughout Allo Bank products by executing ad-hoc analyses and reporting. Validated and optimized SQL queries to ensure data integrity, thereby enhancing reporting accuracy and consistency. Collaborated with the Data Engineering team to improve data pipeline reliability and streamline analytic processes. Developed and automated dashboards that delivered new insights into essential business metrics.Analytics & Insight
PT TOKOPEDIA · 2023 — 2023Created and refined an ad projection tool, significantly decreasing monthly workload and enhancing forecasting capabilities. Initiated the development of an automated insight tool, allowing the team to concentrate on more valuable analyses. Designed a comprehensive template sheet that minimized data integration time and enhanced usability for stakeholders. Spearheaded the integration of external data channels into BigQuery, which lessened manual data retrieval efforts and ensured accuracy.Reporting
PT TOKOPEDIA · 2021 — 2022Oversaw reporting and analysis for notable campaigns within Tokopedia Ads Solution, including Gopay Kebut, Bazar Brand Pilihan, Waktu Indonesia Belanja, and CantikFest. Developed succinct report decks, provided thorough performance analyses of campaigns, and addressed ad-hoc requests when required. Effectively communicated to tackle channel issues, delivering insights and recommendations to Account Managers for the optimization of underperforming channels.
Skills & Expertise
Education
- Bachelor of StatisticsUniversitas Indonesia · 2016 — 2020