Anjali S.
Mid-Level Performance Marketing Analyst
Open to offersNew to PlatformAbout
Anjali S. is a seasoned Performance Marketing & Growth Analyst with over three years of experience in optimizing paid media, leveraging SEO strategies, and conducting analytics to achieve tangible business results. With expertise in tools such as Meta Ads, Google Ads, and GA4, Anjali effectively reduces cost per lead (CPL), enhances return on ad spend (ROAS), and scales campaigns through data-driven approaches. At Atharva University in Mumbai, she spearheaded multi-platform campaigns that exceeded 100K reach, developed dashboards in Looker Studio for informed decision-making, and significantly boosted student lead generation. Her role at Lifestyle Interior Mall in Nagpur involved enhancing campaign ROI by 40% and achieving top Google Maps rankings with local SEO strategies. Additionally, at Vedyug E-Learning, she increased organic traffic by 35% and optimized YouTube SEO for enhanced visibility. Anjali holds a Bachelor of Computer Applications from YCMOU, Nagpur, and has earned certifications including the Google Digital Marketing & E-commerce Certificate and Meta Certified Digital Marketing Associate.
Experience
Digital Marketing Manager
Atharva University · 2025 — 2026Managed Meta & Google Ads campaigns aimed at increasing student leads and admissions. Achieved a 25% reduction in CPL through effective audience segmentation and creative testing. Enhanced lead-to-enrollment conversion rates by 30% via A/B testing of landing pages and GA4 tracking. Executed campaigns across multiple platforms, reaching over 100K. Created performance dashboards using Looker Studio to aid in decision-making. Contributed to SEO visibility enhancements, positioning Atharva University in Google AI Overview results for competitive queries.Performance Marketing Analyst
Lifestyle Interior Mall · 2024 — 2025Improved ROI by 40% through the optimization of Meta Ads campaigns. Developed retargeting funnels which resulted in enhanced ROAS and reduced audience fatigue. Implemented a local SEO strategy that achieved a top 3 ranking on Google Maps. Coordinated a content calendar to align with ongoing paid campaigns. Utilized GA4 to pinpoint funnel drop-offs and bolster conversions.SEO & Digital Marketing Associate
Vedyug E-Learning Pvt. Ltd. · 2022 — 2023Drove a 35% increase in organic traffic through strategic SEO and content initiatives. Enhanced keyword performance by optimizing Google Search campaigns. Improved YouTube SEO, leading to greater visibility and watch time. Conducted user behavior analysis to minimize bounce rates.
Skills & Expertise
Education
- Bachelor of Computer ApplicationsYCMOU, Nagpur · — — 2023
Interested in this professional?
Sign in as an employer to save this profile or invite Anjali S. to a job.
Sign in as an employer