ANNELLIE R.

Annellie R. is a strategic and data-driven marketing and sales leader with more than a decade of experience with top global companies such as Nestlé, San Miguel, and Japan Tobacco International. She excels in translating consumer insights into actionable programs that drive brand growth, market share, and sales conversion. Her expertise in field marketing, shopper engagement, and business operations management has allowed her to deliver strong commercial results across competitive environments. Currently, as a Marketing Manager at Japan Tobacco International, Annellie leads field marketing programs across North and Central Luzon, developing brand activations with measurable ROI and collaborating cross-functionally to synchronize campaigns for brands like Camel, Mighty, and Winston. Her previous roles include Trade and Brand Execution Manager at Nestlé Philippines, where she managed nationwide visibility and collaborated with sales to achieve sell-out targets, and a Sales Account Manager at San Miguel Corporation, where she increased sales volume by 15% year-over-year. Annellie's educational background includes an MBA from Our Lady of Fatima University and a diploma in Leadership and Management from Crown Institute of Business and Technology, supplemented by certifications such as a Six Sigma Yellow Belt. Her skills in P&L and budget management and data to insight storytelling further solidify her as a results-oriented leader in the marketing domain.