Antoinette K.
Senior Regional Sales Manager
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About
Antoinette K. is an accomplished Regional Sales Manager with over 26 years of experience in South Africa's FMCG sector, strategically steering revenue growth across major markets like KwaZulu-Natal, Western Cape, and Gauteng. Her leadership acumen is evident in pioneering team management, achieving a 40% contribution to regional sales through the expansion of SKUs at Shoprite Checkers, and maintaining a consistent 20% year-on-year sales growth. Throughout her tenure at Rich Products South Africa, she excelled in key account management, driving sales objectives, and enhancing brand visibility within the competitive bakery ingredients and frozen food categories. In addition to her sales expertise, Antoinette expanded her skill set as a licensed Property Practitioner, successfully managing 21 transactions within a 28-month duration. Her achievements include regional recognition as Manager of the Year in 2016 and earning a national sales incentive trip to New York in 2017. Her skill set is backed by strategic regional sales planning, key account negotiation, and the proficient use of QlikView for sales reporting and data analysis.
Experience
Regional Sales Manager
Rich Products South Africa (Pty) Ltd · 2024 — 2026Directed a regional team consisting of 11 members, including 3 sales associates and 8 technical associates, to meet sales goals throughout KwaZulu-Natal. Crafted and implemented regional sales strategies in line with corporate objectives, overseeing key accounts such as Pick n Pay, Shoprite Group, Spar, OK Group, and C-store customers. Achieved growth in market share within the bakery ingredients and frozen food categories while maintaining robust ethical relationships with key accounts.Property Practitioner
RE/MAX · 2021 — 2023Transitioned to the property sector after retrenchment, enhancing commercial competencies in a client-focused role. Handled marketing of private properties, evaluated potential buyers, managed offer-to-purchase documentation, and collaborated with bond originators and transfer attorneys. Successfully completed 21 property sales during a 28-month timeframe.Regional Sales Manager
Rich Products South Africa (Pty) Ltd · 2013 — 2021Oversaw a sales team of 10, managing operations across Western Cape and Gauteng in succession. Focused on driving sales in bakery, frozen, and food-service categories for key accounts, including Bidfood, Pick n Pay, Shoprite Group, Spar, and OK Group. Successfully grew the Shoprite Checkers account in Western Cape to account for 40% of annual regional revenue within a defined period.Area Sales Manager
AVI Field Marketing · 2009 — 2012Managed various operational aspects within a designated territory, including store order processes, promotions, pricing compliance, and inventory management. Supported sales representatives in achieving targets and facilitated the implementation of point-of-purchase materials while negotiating ad hoc displays.Gauteng Sales Manager
Denny Mushrooms · 1996 — 2009Progressed through various sales management roles over a 13-year period, responsible for managing trade calls with buyers, implementing promotions, overseeing a sales team, and managing the regional budget. Additionally, was accountable for recruitment, performance management, and preparing sales reports on a weekly and monthly basis.
Skills & Expertise
Education
- Marketing ManagementIMM · 2000 — Present
- Matriculation / Grade 12Sir John Adamson High School · — — 1987