April L.
Senior Salesforce Automation Specialist
Open to offersNew to PlatformAbout
April L. is a Salesforce Specialist with over seven years of hands-on experience in Salesforce Flows, data cleanup, and functional consulting, gained through roles in business process outsourcing, IT consulting, and managed services industries. At LOGIX BPO, she automated data integration between platforms like 6sense, Cognism, and Salesforce, implemented data enrichment and validation processes to maintain CRM data integrity, and developed dashboards to optimize SDR team performance. Previously at Capgemini Philippines, she coordinated User Acceptance Testing (UAT) and managed system integration and regression testing across varied business environments. Earlier, while at Accenture, she delivered system configurations, developed automated workflows, and implemented Salesforce Big Objects, earning her the LIKHA – Innovate for Results award. April L. holds Salesforce Administrator and Advanced Administrator certifications and graduated Cum Laude in Electronics Engineering.
Experience
Salesforce Specialist
LOGIX BPO · 2025 — PresentAutomated data flows among 6sense, Cognism, Salesforce, and SDR tools to facilitate data integration and enhance operational efficiency. Applied data enrichment, deduplication, and validation processes to improve lead quality and uphold CRM data integrity. Developed Salesforce automations and validation rules to ensure standardized data formats and high data quality across records. Created dashboards and reports to monitor SDR performance, refine workflows, and enhance lead scoring visibility. Managed FrontSpin uploads while providing ongoing CRM and SDR operational support for precise and timely data management.Consultant
Capgemini Philippines · 2022 — 2024Coordinated and executed User Acceptance Testing (UAT) to obtain business approval. Conducted System Integration Testing (SIT) and regression testing in various environments. Provided hypercare support after releases to ensure seamless transitions.Application Development Analyst
Accenture · 2017 — 2022Configured various Salesforce organizations to enhance system functionality. Established automated workflows, approval processes, security settings, and dashboards to improve operational processes. Developed minor Apex enhancements and assisted in incident resolution. Led the implementation of Salesforce Big Objects.
Skills & Expertise
Education
- BS Electronics EngineeringUniversity of San Jose–Recoletos · 2011 — 2016
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