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Areeba from Pakistan

Areeba

Pakistan 2-3 years
Open to offersNew to Platform
Languages
English
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About

Areeba A. is an adept Social Media Manager and Brand Representative with a proven track record in the marketing and sales industry. She honed her skills at ibex. Pakistan as an Employer Branding Intern, where she developed Gen Z focused social media content, enhancing ibex.'s online presence. Her collaborative spirit is evident through her work on a national Dove campaign, where she partnered with a 15-member production team, increasing audience reach to over 20 million across TV and digital platforms. As a basketball athlete, Areeba utilized her leadership abilities to contribute significantly to her league teams, boasting a consistent performance record. Areeba's academic endeavors have equipped her with knowledge in distribution and sales processes, particularly with FritoLays and Shan Foods, contributing to her extensive understanding of supply chain management. Her time management and negotiation skills have been integral to achieving effective outcomes in her roles.

Experience

  • Employer Branding Intern

    ibex. Pakistan · 2025 — Present
    Developed social media content ideas targeting Gen Z that aligned with the brand's goals. Worked alongside internal teams to facilitate content participation and implementation of campaigns.
  • Executive Director

    Vanquishers – Sports Society of IoBM · 2025 — Present
    Organized communications and training sessions, contributing to a high retention rate of society members. Led the recruitment process, hiring over 20 members to improve team efficiency.
  • National Campaign Representative

    DOVE (Unilever) · 2023 — Present
    Featured in a national Dove TV commercial campaign promoting self-care and confidence. Collaborated with a production team to film and publicize the campaign, enhancing its reach across TV and digital platforms.
  • Student

    Institute of Business Management (IoBM)
    Conducted analysis on the distribution and sales processes at Shan Foods, and gap analysis for Sanaullah regarding branding and market segmentation. Analyzed supply chain operations for Lucky Cement.

Skills & Expertise

Education

  • BBA(Hons) – Marketing and Sales
    Sceptre College
  • A Levels(Sociology & Business Studies)
    Institute of Business Management (IoBM)

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