Arnab B.
Senior Business Development and Product Management Specialist
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Arnab B. is an accomplished Senior Level Business Management and Product Management Specialist with over two decades of experience spanning strategic planning, business development, and product management. His extensive expertise includes sectors such as media, banking, insurance, and healthcare. Recognized as a dynamic leader, he has successfully transformed sales zones and spearheaded brand management initiatives. At Synergy Creations, Arnab served as Sr. VP of Marketing and Operations, managing business functions across India and Nepal with significant growth in revenue. During his tenure at Commercial Reprographers Pvt. Limited, he was pivotal in achieving an impressive 238% revenue target. His profound impact in roles such as Deputy Branch Manager at Aviva Life Insurance and Product Manager at ICICI Bank showcases a robust track record in managing key accounts and portfolios. He has a strong foundation, holding dual MBAs from Universität Stuttgart and Banaras Hindu University, and a Bachelor's degree from the University of Burdwan. Arnab's profile is further enhanced by his ability to integrate marketing tactics with strategic planning and new product management.
Experience
Sr VP Marketing and Operations
The Synergy Creations · 2020 — PresentOversaw business functions in India and Nepal, achieving an annual turnover of 40 lakhs for startup operations. Established partnerships and negotiated costs with vendors for execution of work across Pan India and Nepal. Managed major accounts for BTL branding processes for clients such as Jaquar and Cera Sanitaryware. Supervised an operations team of 15 at the Delhi manufacturing unit. Facilitated branding contracts with Governmental PSUs for projects in medical colleges and agencies. Executed branding initiatives for over 250 dealer stores in Nepal.Sr. Manager Business Development
Commercial Reprographers Pvt Limited · 2018 — 2020Managed key accounts for BTL branding across Pan India, including Walmart and Biba. Achieved a revenue target of 238% in 2019-20, generating 2.73 Cr in individual revenue. Oversaw the branding work for five Walmart mega stores within a five-month period. Handled branding for over 130 Rangriti and BIBA stores nationwide. Advised clients on brand solutions to optimize their investment returns. Led a team of 10 at the Delhi NCR office and tracked operational workflows using Salesforce CRM and Zoho Tracker.Sr. Manager Business Development
Blue Mushroom Infozone Pvt. Ltd. · 2016 — PresentManaged business operations in North Zone, including key accounts across Delhi/NCR, Punjab, UP, Haryana, and Rajasthan. Collaborated with advertising agencies to achieve designated targets. Coordinated with various teams for the successful launch of new products, enhancing brand positioning and channel effectiveness. Developed and executed marketing communications and media strategies. Created a comprehensive roadmap for brand management initiatives.Deputy Branch Manager
Aviva Life Insurance · 2014 — 2016Oversaw the sales of various life insurance products, including Term Plans and ULIPS. Organized local contests among channel agents to acquire new customers. Managed budget allocations for channel partner programs and identified key solution providers for strategic leverage. Ensured compliance with regulations set by the Insurance Regulatory and Development Authority of India (IRDAI). Communicated with potential clients regarding insurance offerings tailored to individual financial situations. Directed a team of premium channel agents and provided on-field training.Product Manager (NRI Product Division)
ICICI Bank · 2007 — 2014Directed the management of NRI Savings Account and Fixed Deposit products. Implemented a Business Continuity Plan for the NRI Product Team. Developed promotional materials and coordinated with the Operations team for monthly revisions of NRI interest rates. Facilitated the sourcing of 44,000 NRI savings accounts. Conducted training for 17,000 branch personnel on NRI products and managed a book size for NRI Banking.Group Product Manager
Unichem Laboratories · 2006 — 2007Managed a portfolio of gastro-enteric products, including leading brands like Vizylac and Unienzyme. Led the re-launch of the Unienzyme brand, known for its superiority in enzyme formulations. Developed promotional strategies and participated in All India Doctors’ Conferences while creating necessary marketing materials.Product Executive
Bergen Healthcare · 2001 — 2004Launched Gemcal, a top brand in the anti-osteoporotic segment, and introduced Enzoflam, a notable brand in pain management. Advanced through multiple roles from Product Executive to Product Manager during tenure.Management Trainee – Sales
Panacea Biotec Ltd. · 1999 — 2001Commenced career as a Management Trainee and progressed to Regional Core Customer Executive. Gained experience in sales and customer relationship management.
Skills & Expertise
Education
- MBA (International Management)Universität Stuttgart · — — 2006
- MBA (Marketing)Banaras Hindu University · — — 1999
- PG Diploma (Environmental Management)IISW&BM · — — 1996
- Bachelor of Science (Hons.)University of Burdwan · — — 1994
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