Arsalan Z.

Oversaw Google Search campaigns for carpet cleaning and home services across the western U.S., which included conducting keyword research, crafting ad copy, optimizing bid strategies, and performing ongoing campaign enhancements. Executed structured A/B tests to refine bidding strategies such as Maximize Conversions and Target CPA, aimed at reducing cost-per-lead. Achieved 5–7x ROAS for clients through iterative testing of ad copy, audience segments, and landing pages. Developed and launched Meta lead generation campaigns by scripting video content, directing ad creative, building targeted audiences, and managing budget allocations. Established conversion tracking mechanisms using Google Tag Manager and Meta Pixel, while addressing account audits and tracking inconsistencies. Created CRM automation workflows associated with ad-driven form submissions, employing GoHighLevel/Notion. Conducted performance evaluations weekly and monthly, analyzing campaign data, delivering insights to stakeholders, and modifying strategies accordingly. Analyzed sales call recordings for lead quality assessment, facilitating improvements in targeting and ad copy. Executed competitor and market research to discover positioning opportunities and identify keyword gaps.