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Asaad A. — Senior Marketing Executive from Pakistan

Asaad A.

Senior Marketing Executive

Pakistan 6+ years
Open to offersNew to Platform
Languages
EnglishUrdu
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About

Asaad A. is a seasoned marketing executive with over 12 years of leadership experience across technology, telecommunications, education, and agency sectors. Having served as Chief Marketing Officer and Head of Strategic Marketing, he has delivered consistent 2x–3x revenue growth for both B2B and B2C organizations in APAC and the US. He specializes in digital transformation, data-driven campaign optimization, and SEO/SEM/SMO, demonstrated through his roles at Biodigy and Moobila where he led large teams, secured $10M+ contracts, reduced operational costs by 20%, and scaled departments from inception to 22+ professionals. His expertise encompasses process improvement using Lean Six Sigma, cross-functional team leadership, and high-impact strategic marketing in diverse and global business environments.

Experience

  • HEAD OF STRATEGIC MARKETING

    Biodigy · 2024 — 2026
    Directed multi-channel digital marketing strategies to enhance brand visibility and drive lead generation across APAC markets. Built and mentored high-performance marketing teams, promoting a culture of creativity and data-driven excellence. Served as a trusted strategic advisor to enterprise clients, aligning marketing initiatives with business objectives. Leveraged advanced analytics and market research for campaign performance optimization and competitive positioning. Orchestrated cross-functional collaboration among creative, digital, and account management teams to deliver integrated marketing strategies.

  • CHIEF MARKETING OFFICER

    Moobila · 2023 — 2024
    Developed and executed data-driven marketing strategies, resulting in a twofold increase in client portfolio growth. Recruited and trained a marketing team of 22, fostering a culture of collaboration and accountability. Achieved a 20% reduction in operational expenses through process optimization, vendor renegotiation, and marketing automation.

  • DIGITAL MARKETING DIRECTOR

    Moobila · 2022 — 2023
    Led digital advertising initiatives focused on increasing brand awareness, website traffic, and sales conversions by over 40%. Optimized the digital ecosystem through strategic SEO, SEM, and SMO implementations. Employed A/B testing methodologies and market research to continuously enhance targeting, messaging, and channel strategies.

  • COMMERCIAL MANAGER

    Telecom Foundation Complex · 2020 — 2021
    Executed an enterprise digital transformation project that positioned the organization as a leader in digital initiatives. Secured a $10 million FTTH tender by developing strategic partnerships and competitive positioning. Pioneered new revenue streams in green construction, IoT, and Smart Cities sectors, promoting diversification and growth.

  • SENIOR MARKETING MANAGER

    CECOS University · 2019 — 2020
    Led the institutional digital marketing strategy aligned with the university's enrollment and brand positioning goals. Enhanced the university's profile through strategic seminars, exhibitions, and stakeholder engagement events. Oversaw the innovation of new services, including the development of a mobile app to streamline admissions.

  • MARKETING OPERATIONS MANAGER

    Agile Marketing · 2015 — 2017
    Managed the complete supply chain operations, which included logistics, warehouse, transportation, and customer service. Established strategic relationships with suppliers and retailers, optimizing stock levels and delivery efficiency. Implemented operational improvements and inventory management systems, reducing product wastage by 17% annually.

  • FRANCHISE ADMINISTRATOR

    RotiBoy Sdn Bhd · 2009 — 2012
    Monitored sales performance and inventory management to minimize loss and ensure continuity within the supply chain. Improved stock management systems, resulting in reduced wastage and optimized product availability across the franchise network.

Skills & Expertise

RunwayDigital MarketerMarketing Analytics

Education

  • MBA Business Administration (Merit)
    Sheffield Hallam University, UK · 2018 — 2019
  • BA International Business Management (3.0 GPA)
    Oxford Brookes University, UK · 2011 — 2014