Ashlei M.
Mid-Level Media Sales Executive
Open to offersNew to PlatformAbout
Ashlei M. is a highly organised Sales & Account Management Professional with extensive experience in the media and advertising industries. Ashlei has managed high-value client portfolios and outdoor advertising campaigns for companies including Epic Outdoor, Alliance Media, JB Media, JC Decaux, and Primedia. Her expertise covers the full spectrum of campaign management, from briefing and campaign coordination & execution to site bookings and performance tracking. She has played key roles in managing sales operations, handling inventory and contract management, and providing data analysis & reporting on campaign results. Ashlei has demonstrated a consistent ability to coordinate cross-functional teams and deliver campaigns that meet client objectives while maintaining strong stakeholder communication within the media and advertising sectors.
Experience
Direct Account Executive
Epic Outdoor · 2023 — 2026Oversaw the execution of outdoor advertising campaigns from initial briefing to final delivery. Coordinated site bookings, scheduling, and availability. Engaged with clients to comprehend campaign goals and provide tailored solutions. Ensured precise campaign performance tracking and reporting. Collaborated with internal teams to guarantee smooth campaign implementation. Fostered strong client relationships to promote high satisfaction rates.Regional Sales Manager
Alliance Media · 2021 — 2022Organized the sales team's operations, including documentation, scheduling, and communication tasks. Directed the management of sales processes, contracts, and inventory relocation. Utilized internal systems to maintain accurate records and reporting. Contributed to planning and execution of campaigns while providing after-sales support for client inquiries. Monitored team performance and proposed enhancements to existing processes. Established and nurtured strong client relationships and prepared reports with insights for senior management.Account Manager (Heineken Portfolio)
JB Media · 2018 — 2019Handled key client accounts and directed campaign execution efforts. Served as the primary contact for clients, analyzing campaign performance to enhance ROI. Coordinated the activities of internal teams for effective campaign delivery. Developed presentations and proposals for client pitches while negotiating pricing, promotions, and trade agreements. Facilitated weekly sales meetings to track performance.Senior Sales Coordinator
JC Decaux · 2016 — 2018Administered campaign bookings, contracts, and scheduling activities. Compiled high-quality proposals and presentations for clients. Ensured the accuracy of site availability and campaign details while liaising with internal departments for smooth execution. Maintained effective client relationships and communications, supporting account executives with their administrative tasks.Sales & Operations Coordinator
Primedia · 2014 — 2016Oversaw the complete process of campaign management from booking to reporting. Collaborated with teams from sales, operations, and finance to ensure timely delivery of artwork and campaign execution. Built and maintained relationships with salon partners and stakeholders while managing billing, reporting, and payment follow-ups. Expanded and maintained the client and partner database.
Skills & Expertise
Education
- Media Specialist Diploma in MarketingBoston Media House · 2010 — 2012
- Grade 12Pretoria High School for Girls · — — 2007
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