Ashley M.
Senior Executive Virtual Assistant
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About
Ashley M. is an accomplished Executive Virtual Assistant with six years of experience in supporting high-growth environments and collaborating with founders to scale businesses. Based in Nairobi, she effectively integrates operational strategies within diverse fields such as e-commerce, healthcare, and digital-first enterprises. Her expertise encompasses CRM systems, revenue operations, and comprehensive project execution. Ashley has profoundly impacted organizations by designing operational infrastructure, managing project timelines, and ensuring the maintenance of calendar architecture for high-level decision-making. She has served as an Executive Assistant for Premier Health and Wellness, leading operational dashboards and workflow documentation to enhance healthcare service delivery. At Cargo Beauty, she optimized digital storefronts and oversaw the transition to Shopify Plus architecture. She holds a BSc in Computer Science from the University of The People and a Virtual Assistant Certificate from ALX.
Experience
Executive Assistant
Premier Health and Wellness · 2025 — PresentSupported the CEO and COO in executing clinical, operational, and administrative functions within a healthcare environment. Managed executive operations including calendar architecture, priority management, and daily briefings for high-level decision-making. Developed and maintained operational dashboards, trackers, and reporting systems. Oversaw CRM management and patient data systems, ensuring compliance and confidentiality. Coordinated medical scheduling, patient flow, and telehealth operations while managing patient communications and administrative workflows.Executive Assistant
Freelance · 2024 — 2025Collaborated with founders to construct and enhance operational systems in early-stage and scaling businesses. Facilitated project management across various initiatives, ensuring alignment and timely execution. Managed CRM systems and lead pipelines to support revenue operations. Maintained reporting systems and provided insights for performance improvement. Conducted research to identify funding opportunities, including grants, for business growth.Executive Assistant
Cargo Beauty · 2023 — 2024Managed the digital storefront with responsibilities for conversion rates and average order value. Directed the migration of the website to Shopify Plus, handling roadmap and launch execution. Developed A/B testing strategies aimed at improving conversion performance. Oversaw e-commerce operations including product launches and campaign coordination. Constructed performance dashboards and analyzed growth data while managing the e-commerce tech stack including Shopify Plus and Klaviyo.Executive Assistant
Uncommon Rebel · 2020 — 2023Contributed strategically to the business transition from a styling service to a retail company, aiding in operational restructuring. Created operational playbooks and SOPs to standardize processes for scalability. Oversaw daily operations across multiple functions, ensuring efficiency. Coordinated inventory sourcing and replenishment while aligning cross-functional teams for execution. Drove the rollout of new business initiatives and monitored performance metrics for process improvement.
Skills & Expertise
Education
- Bsc Computer ScienceUniversity of The People
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