Asma F.
Mid-Level Executive Assistant and Business Operations Specialist
Open to offersNew to PlatformAbout
Asmaa I. is an accomplished Executive Assistant and Business Operations expert based in Cairo, Egypt, with over three years of experience in supporting C-level leadership. In her role at the Easy Button Call Center, she demonstrated exceptional prowess by advancing from an Administrative Assistant to the Executive Assistant position, directly supporting the CEO. Asmaa excels in CRM management and effectively oversaw the migration of thousands of CRM records, optimizing business processes and enhancing workflow efficiency. She has played a crucial role in payroll administration and client lifecycle management, bridging communication between operations, finance, and leadership teams to maintain streamlined operations. Her technical proficiency extends across platforms such as HubSpot, Airtable, Slack, and AI productivity tools like ChatGPT and Gemini. Asmaa's educational background includes a Bachelor of Commerce in Economics and Management from Al-Azhar University, and she is fluent in both Arabic and professional English. Her ability to support executive decision-making and standardize workflows makes her an invaluable asset in any remote business environment.
Experience
Executive Assistant to the CEO
Easy Button Call Center · 2024 — 2025Advanced executive operations by managing Payroll, CRM Administration, Client Success, Billing, Contracts, Reporting, and Internal Operations while providing direct support to the CEO in a remote environment. Consolidated urgent requests from Client Success and internal teams, prioritizing critical operational decisions. Monitored the client lifecycle, overseeing contracts, billing, CRM configurations, integrations, campaign readiness, and client communications, ensuring complete visibility for leadership. Developed SOPs and documentation to standardize processes, enhancing consistency and expediting onboarding. Generated operational insights for leadership through comprehensive reports and dashboards, employing analytical skills to scrutinize workflows and data.Roofing appointment setter
Direct Client · 2023 — 2024Recognized as a top-performing agent by conducting outbound prospecting and scheduling appointments for U.S. Roofing and Solar campaigns.Appointment Setter / Cold Caller / Debt Collection Specialist
Proper Business Solutions · 2023 — 2023Professionally negotiated payment arrangements while enhancing communication and client engagement skills in international campaigns. Met all assigned KPIs consistently from the start.Administrative Assistant
Easy Button Call CenterFacilitated communication across Operations, Finance, Client Success, and Leadership teams to enhance workflow efficiency. Independently managed payroll during an organizational transition, ensuring timely employee compensation despite incomplete handover. Supported the documentation of internal procedures and workflows to improve operational consistency. Handled confidential records and business documentation. Led the successful CRM data migration during a HubSpot transition, ensuring critical client data preservation while significantly reducing manual work.Real Estate Cold Caller (Part-Time)
nullConsistently achieved high client conversion rates while managing CRM updates and tracking leads. Fostered long-term relationships with clients through effective communication.
Skills & Expertise
Education
- Bachelor of Commerce (Economics and Management)Al-Azhar University
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