Asmaa M.
Senior HR & Career Excellence Specialist
Open to offersNew to PlatformAbout
Asmaa M. is a seasoned HR & Career Excellence Specialist with over 7 years of experience operating within the GCC and Saudi markets. Her proficiency lies in the realms of HR Operations, full-cycle recruitment, and ATS optimization, with a notable track record of achieving an 85% interview rate for her clients. Asmaa's dedication is further highlighted by her role in optimizing professional profiles for over 40 clients, aligning closely with regional labor regulations. While serving as a Career Specialist with Apply Right in London, she developed strategic entry strategies for diverse sectors in the GCC, re-engineering CVs and LinkedIn profiles to meet global standards. At Al-Rowed in Cairo, she spearheaded digital transformations and executed comprehensive recruitment strategies. Her academic background includes a Pre-Masters in Economics with a focus on human capital efficiency, complementing her SHRM-aligned HR management training. Asmaa is recognized as a Global Power User on ClickUp for her accomplishments in project tracking and process automation.
Experience
Career Specialist
Apply Right · 2025 — 2026Designed market-entry strategies for various sectors in the GCC, aligning candidate expectations with employer needs. Redesigned CVs and LinkedIn profiles guided by global recruitment algorithms, enabling 40+ clients to achieve an 85% interview invitation rate. Conducted audits of client onboarding paperwork with a focus on accuracy, specializing in career transition plans for Saudi expatriates.HR Coordinator
Al-Rowed · 2024 — 2025Led the implementation of an ERP system for over 45 employees, refining the entire employee lifecycle process, from sourcing candidates on LinkedIn/Wuzzuf to conducting exit interviews. Carried out more than 200 initial candidate screenings using ZOHO ATS, improving the qualified interview pipeline. Managed end-to-end payroll operations with 100% accuracy across five departments in adherence to labor laws.International Student Support (Remote)
You-study · 2020 — 2023Oversaw the complete application process for numerous Gulf-based students using ODOO CRM, ensuring meticulous record-keeping and proactive follow-ups for prompt enrollment. Composed over 200 professional memos and credential letters with a high accuracy rate, supporting complex visa and enrollment processes through detail-oriented documentation.Operations & Client Support
Cairo Medical · 2017 — 2020Handled 50+ daily calls for high-volume medical accounts, coordinating logistics for technical dispatches and ensuring timely equipment delivery. Enhanced client loyalty by producing precise technical quotations and addressing complex complaints to sustain high retention rates.
Skills & Expertise
Education
- Pre-Masters in EconomicsSadat Academy for Management Sciences · — — 2018
- Bachelor of Commerce in EconomicsAl-Azhar University · — — 2016
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