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Astrid V. — Senior Digital Marketing Specialist from Colombia

Astrid V.

Senior Digital Marketing Specialist

Colombia 6+ years
Open to offersNew to Platform
Languages
Spanish
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About

Astrid Y. is a seasoned Communications and Digital Marketing Specialist with over 10 years of experience. She holds a specialization in Digital Marketing from Universidad Manuela Beltrán and a degree in Social Communication and Journalism from Politécnico Grancolombiano. Astrid has a rich background in both public and private sectors, excelling in roles that demand adept handling of institutional communication, digital content management, and strategy execution. Her tenure at Mosquera Municipal Hall involved managing municipal electronic content, social media networks, and implementing robust digital governance strategies. Previously, she served as a Communications Analyst at the Colombian Dental Federation, orchestrating internal communications and digital campaigns. Notable skills include social media management, content strategy, government digital strategies, and CRM implementation. Proficient in tools like Meta Business Suite, Google Workspace, and CMS platforms, Astrid is a strategic planner dedicated to enhancing digital footprints through innovative approaches.

Experience

  • Communication Professional and TIC Support

    Municipal Mayor's Office of Mosquera – Cundinamarca · 2018 — 2025
    Administered and updated content on the municipal electronic headquarters. Managed institutional social media channels. Implemented Digital Government strategies. Created digital campaigns and multimedia content. Designed graphic materials for institutional communication. Developed TIC appropriation strategies for citizens and public servers. Assisted in digital training processes and Puntos Vive Digital.
  • Communications Analyst

    Colombian Dental Federation · 2015 — 2017
    Oversaw management of social media, the website, and intranet. Designed digital content schedules. Implemented email marketing campaigns and CRM initiatives. Coordinated internal communication. Organized academic events. Executed the institutional communications plan.
  • Communications Analyst

    8-85 More Ideas for All · 2011 — 2016
    Managed communications efforts within the organization.
  • Assistant to the Rector and Communications

    ECEM
    Supported communication initiatives and logistics for the rector's office.
  • Communications Assistant

    Colombian Council of Security
    Assisted in various communications-related tasks.
  • Journalist / Production

    Virtual Television and Canal Capital
    Produced journalistic content for television.

Skills & Expertise

Education

  • Specialization in Digital Marketing
    Universidad Manuela Beltrán · 2021 — Present
  • Social Communication and Journalism
    Politécnico Grancolombiano · 2011 — 2016

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