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Athar A. — Mid-Level Sales and Training Manager from India

Athar A.

Mid-Level Sales and Training Manager

India 1-2 years
Open to offersNew to Platform
Languages
EnglishHindiUrdu
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About

Athar A. is a seasoned professional with extensive experience in training and sales across diverse industries, such as technology and consumer goods. Currently the Cluster Lead at Blinkit in Lucknow, he is responsible for employee induction, training across various functions like inbound and inventory, and managing detailed reports using Excel and Google Sheets. His prior role as a Training Manager at Samsung Mobiles allowed him to develop comprehensive sales forecasts and guide sales teams to enhance market operations. As a Zonal Sales Trainer at Britannia Industries, he led training on key sales processes and digital advancements. With a background in enhancing data analysis skills, he has had a significant impact on performance metrics and sales growth. His educational journey includes an MBA and multiple diplomas focused on marketing and professional development.

Experience

  • Cluster Lead

    Blinkit · 2019 — Present
    Oversaw the induction and onboarding of new employees. Provided training for existing staff in areas such as inbound, inventory, picking, billing, and returns. Enhanced employee versatility and efficiency through cross-training. Conducted refresher sessions to keep the team current. Managed pan-India data and reports utilizing Excel and Google Sheets.

  • Training Manager

    Samsung Mobiles (Sagar Associates) · 2014 — 2019
    Forecasted sales based on historical data and managed stock purchases and sales. Conducted market surveys to identify gaps and provided TSEs with insights on opportunities. Trained TSEs in market operations, retailer investment analysis, and growth strategies. Coached ASMs in data analysis and planning for monthly target achievement. Ensured system reconciliation and process compliance while driving sales growth.

  • Zonal Sales Trainer

    Britannia Industries · 2013 — 2014
    Delivered training to the sales team on essential deliverables, including implementing the 8-step sales call process. Conducted inductions and facilitated digital order booking via device-based training. Upskilled SEs within set timelines and enhanced their data analysis abilities.

  • Trainer

    NIS Sparta · 2011 — 2013
    Led CRT and OJT training sessions for the sales teams of PepsiCo India and Punjab National Bank. Conducted compliance audits for distributors based on Blue Book, CE & TSB standards. Improved key KPIs such as strike rate, range selling, and visibility scores. Trained teams to effectively handle retailer and wholesaler objections. Guided teams on retailer investment strategies, particularly concerning returnable assets like bottles.

  • Capability Manager

    Society Motors (P&G Partner) · 2008 — 2011
    Focused on developing the capabilities of sales leaders and teams to align with company guidelines. Achieved improvements in call productivity and business growth through effective team management. Established and managed the sales circle, including CFA operations and expanded distribution channels.

  • Circle Manager

    VST Industries · 2005 — 2008
    Managed the sales circle and CFA operations. Expanded market coverage and enhanced distribution networks. Planned and executed marketing strategies across the territory, achieving significant revenue growth for existing brands while launching new ones.

  • Sales Officer

    Balsara Home Products Limited · 2003 — 2005
    Handled multiple territories and distributors while appointing and training ISR teams, achieving sales growth and meeting revenue targets.

  • Sales Officer

    Godrej Tea Limited · 2002 — 2003
    Managed operations across multiple towns in West UP, collaborating with a superstockist and distributor network to facilitate successful product launches and distributor appointments.

  • Operations Manager, Branch Manager, Sales Officer

    Golden Eye Marketing (P&G Partner) · 1997 — 2002
    Developed strong relationships with retailers while promoting off-take selling to enhance ROI and minimize inventory levels. Led sales promotions and joint business programs to drive store performance. Implemented effective consumer response practices and achieved rapid growth through efficient branch setup.

Skills & Expertise

Training and EducationPharmaceuticalEmployee OnboardingRecruitment AssistantSales

Education

  • MBA
    Academy of Management Excellence, Lucknow · 1996 — 1998
  • PG Diploma in Marketing & Sales Management
    Rajendra Prasad Institute of Communication & Management · 1994 — 1995
  • B Sc
    Lucknow Christian Degree College, Lucknow · 1991 — 1994

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