Athaya D.
Junior Digital Marketing Specialist
Open to offersNew to PlatformAbout
Athaya D. is a Campaign Management Administrator with extensive experience in sales operations, campaign management, and stakeholder engagement. At SalesPond, Athaya manages daily SDR allocations, leads quality assurance efforts, and ensures adherence to data hygiene and compliance standards, with direct coordination with headquarters in Sydney. Athaya's work includes overseeing telephony operations, optimizing outreach sequences, and supporting comprehensive client onboarding for sales campaigns in the business services industry. Previous roles include Account Executive and Digital Marketing Staff at PT. Panon Mahia Nusa, where Athaya executed digital marketing campaigns, developed social media content, and conducted detailed market research across diverse client sectors. Skilled in project management, data analysis, administrative support, and market research, Athaya also brings experience from international nonprofit communications as an Administrative Officer at Bamboo Village Trust.
Experience
Campaign Management Administrator
SalesPond · 2025 — PresentOversaw SDR allocations, managed daily campaign readiness, and handled telephony operations including phone number management and issue resolution. Reviewed leads for quality assurance, ensuring data accuracy, compliance, and adherence to SLA requirements. Maintained and adjusted outreach sequences, monitored campaign performance metrics, and supported the setup and launch of campaigns, including system configuration and client onboarding. Ensured ongoing data hygiene and compliance by tracking data, managing exclusions, and maintaining documentation, while keeping communication consistent with the Sydney headquarters.Administrative Officer
Bamboo Village Trust · 2025 — 2025Strengthened communication efficiency with global partners across Asia, Africa, and South America by streamlining processes. Structured and organized administrative documentation and reporting to uphold workflow and support partnerships. Coordinated and facilitated strategic meetings to promote collaboration and ensure alignment with project goals, while preparing detailed Minutes of Meetings for stakeholder clarity.Account Executive
PT. Panon Mahia Nusa · 2022 — 2024Developed and delivered strategic digital campaigns tailored to client marketing objectives in a range of industries. Produced social media content plans, drafting and editing post copy to highlight brand narratives and campaign announcements for multiple brands. Conducted digital surveys and competitor analyses that guided content development and client market positioning. Coordinated timelines and communication between creative teams and clients to ensure consistency with branding requirements.Sales Development Representatives
SalesPondIdentified, qualified, and engaged prospective clients by consistently conducting over 100 outbound cold calls daily. Structured lead generation activities and followed up to support ongoing pipeline growth through outbound prospecting.Digital Marketing Staff
PT. Panon Mahia NusaAssisted in preparing client presentation decks and contributed to content ideation for marketing materials. Completed digital surveys, analyzed data, and applied findings to marketing strategies for improved client engagement and sales. Enhanced collaboration between clients and creative teams by improving communication processes and supporting timely delivery of materials.
Skills & Expertise
Education
- Bachelor's Degree in International Relations And AffairsParahyangan Catholic University · 2020 — 2024
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