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Ayesha N. — Senior Digital Marketing Executive from Turks & Caicos Islands

Ayesha N.

Senior Digital Marketing Executive

Turks & Caicos Islands 3-6 years
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About

Ayesha N. is an Experienced Digital Marketing Executive with a 5-year track record in developing and implementing digital marketing strategies. She has held a prominent role at Bizauras LLC, where she was responsible for creating and optimizing Google Ads and Facebook Ads campaigns, resulting in increased engagement and ROI. Her work involved the use of Google Analytics to analyze web traffic and campaign performance, leading to strategic adjustments. Ayesha enhanced brand visibility by managing social media channels, achieving an 80% increase in social media engagement. She directed traffic growth strategies, including SEO, content distribution, and email marketing, while optimizing landing pages through A/B testing. Prior to this, she served as an Administrative Assistant & Content Manager at Allied School, handling sensitive information and enhancing customer service. Her earlier experience includes a Research & Marketing internship at OGDCL, where she supported content creation and competitor analysis. Ayesha holds a Bachelor’s degree in Earth Sciences from Bahria University, with a strong foundation in digital marketing, content strategy, and keyword research analysis.

Experience

  • Digital Marketing Executive

    BIZAURAS LLC · 2024 — 2025
    Developed and refined Google Ads and Facebook Ads campaigns to enhance engagement and ROI. Utilized Google Analytics to analyze web traffic and campaign performance. Compiled monthly performance reports and adjusted strategies based on analyzed metrics. Increased brand visibility through the establishment and management of social media channels, which significantly improved social media engagement. Implemented strategies for traffic growth and SEO, oversaw content distribution and email marketing efforts, and used web analytics data to identify growth opportunities and areas for improvement. Improved conversion rates by optimizing landing pages through A/B testing and user experience best practices.
  • Administrative Assistant & Content Manager

    ALLIED SCHOOL · 2022 — 2024
    Ensured confidentiality of sensitive information by following strict privacy policies and creating secure filing systems. Provided exemplary customer service by responding quickly to client inquiries, addressing issues, and fostering strong client relationships. Maintained precise record-keeping through careful data entry and database management of essential company information. Operated a multi-line phone system, directing calls and delivering messages to staff while welcoming visitors.
  • Research & Marketing Intern

    OIL & GAS DEVELOPMENT COMPANY LTD (OGDCL) · 2021 — 2022
    Supported the creation of written, video, and image content for various marketing channels. Actively participated in brainstorming sessions, contributing innovative ideas for marketing initiatives. Conducted research on relevant content to attract audience interest and enhance site traffic. Analyzed competitor trends and reported findings to supervisors.
  • Digital Marketing & Administrative Support Specialist

    FREELANCER · 2017 — 2022
    Improved team productivity by organizing workflows, task assignments, and performance monitoring. Worked closely with cross-functional teams to ensure efficient project execution and timely completions. Enhanced internal communications through effective management of correspondence and updated contact databases. Increased office efficiency by streamlining administrative processes and implementing time-saving solutions. Organized office layouts to maximize productivity and workplace environment. Contributed to organizational growth by identifying inefficiencies in office procedures and recommending actionable improvements.

Skills & Expertise

Education

  • Bachelor: Earth Sciences
    Bahria University · 2022 — Present
  • FSc: Pre-Medical
    Steps College · 2017 — Present
  • Matric: Science
    Divisional Public School · 2015 — Present

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