Babajide A.
Senior Digital Marketing Analyst
Open to offersNew to PlatformAbout
Macaulay A. is a results-driven professional with over nine years of experience spanning customer relationship management, IT support, product coordination, and data analysis, recently transitioning into the digital marketing sector. In the technology and telecommunications industries, Macaulay has held roles such as Research and Development Officer and Client Relationship Executive at E‑MMERX World, focusing on analyzing large datasets and managing client communications. Earlier positions include IT Support/Product Manager at XPlug Technologies Limited, where he supported product development using Python, SQL, and Tableau, and Customer Support Lead at Vivid‑Tech Solution and Service, emphasizing technical assistance and service performance analysis. His proficiency with Google Analytics, Power BI, and CRM systems underpins his data-driven approach to driving digital growth and customer engagement.
Experience
Research and Development Officer
E‑MMERX World · 2025 — PresentUtilized SQL, Python, Tableau, and Power BI to analyze extensive datasets and facilitate strategic decision-making. Developed prototypes while maintaining structured data pipelines for reliable insights. Coordinated with developers, analysts, and system administrators to integrate research findings and monitored system performance to aid in security and network optimization.Client Relationship Executive
E‑MMERX World · 2024 — PresentActed as the main point of contact for clients, focusing on maintaining effective communication and high service standards. Fostered long-term client relationships to enhance retention and satisfaction. Assessed engagement metrics and client feedback to identify areas for service enhancements and addressed operational issues while collaborating with internal teams for effective solution delivery.IT Support / Product Manager
XPlug Technologies Limited · 2018 — 2023Facilitated product development by converting customer needs into product features. Performed data analysis through Python, SQL, and Tableau to inform product and marketing strategies. Oversaw product roadmaps and worked with engineering teams to execute solutions while ensuring the maintenance of digital platforms and streamlining processes for enhanced operational efficiency.Customer Support Lead / IT
Vivid‑Tech Solution and Service · 2016 — 2018Directed customer support operations and delivered technical assistance to clients. Evaluated customer feedback data to enhance service quality and generated reports on service performance and user experience trends. Partnered with technical teams to troubleshoot system and user issues.Telesales / Sales Executive
Swift Networks Limited · 2015 — 2016Reached out to potential customers to promote company products and services. Updated and managed CRM records to facilitate targeted outreach initiatives. Addressed customer complaints to uphold brand reputation and supported sales campaigns while enhancing customer engagement.
Skills & Expertise
Education
- B.Tech. Computer ScienceLadoke Akintola University of Technology, Ogbomosho · — — 2011
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