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bakhtawer M. — Mid-Level Copywriter from Pakistan

bakhtawer M.

Mid-Level Copywriter

Pakistan 2-3 years
Open to offersNew to Platform
Languages
EnglishUrdu
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Portfolios

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About

Bakhtawer M. is a seasoned Copywriter based in Haripur, Pakistan, with over three years of experience in the freelance and agency landscapes. Her portfolio includes crafting compelling website copy, landing pages, product descriptions, and digital advertising content. Possessing a robust background in SEO Content Optimization and audience research, she effectively employs AI-Assisted Writing Tools to enhance creativity while maintaining a human touch. Bakhtawer excels in cross-functional collaboration, working closely with designers and marketers to ensure brand consistency across all platforms. She has a proven track record of implementing strategic storytelling and customer-focused messaging, significantly boosting engagement and conversion rates. Holding a Bachelor of Arts in English Literature from the University of Haripur, Bakhtawer graduated with a 4.0 GPA, underscoring her profound expertise in written communication and critical analysis.

Experience

  • Freelance / Agency Copywriter

    Self-Employed · 2023 — Present
    Crafted persuasive website copy, landing pages, product descriptions, social media captions, email campaigns, and advertising content for various freelance and agency clients. Employed AI writing tools to enhance ideation and drafting while ensuring each piece maintained a distinct human voice. Improved engagement and conversions through strategic storytelling and audience-centric messaging. Performed audience and market research to align content with customer preferences and industry trends. Implemented SEO best practices, focusing on keyword research and on-page optimization to boost organic reach. Collaborated with designers, marketers, and clients to ensure consistent brand messaging across all channels. Oversaw multiple projects simultaneously, consistently meeting tight deadlines without sacrificing quality.

Skills & Expertise

Digital MarketingSEO – Search Engine OptimizationWeb DevelopmentCopywriterLanding Page DesignerCopywritingWebsite BuilderMobile App DeveloperEmail MarketingContent Writer

Education

  • Intermediate in Computer Science
    Degree College, Abbottabad Board · 2011 — 2013
  • Bachelor of Arts in English Literature
    University of Haripur

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