Benedict D.
Mid-Level Marketing Account Director
Open to offersNew to PlatformAbout
Benedict A. is a seasoned Account Director known for high-impact delivery in the marketing and advertising industry. Currently at Greenpark Digital, he leads accounts such as Recepedia, Ayala Land, and Milo, focusing on growth and integrated content strategies across SEO, Creative, and Social teams. With a background spanning several high-profile agencies, he excelled at Enav Marketing Services managing the JTI Ploom Business and strategizing Ploom’s Retail and Retention programs. At Mediajel, Inc., he developed programmatic activation strategies for the US cannabis market. His work as an Account Manager at Nuworks Interactive Lab included leading Grab's Q1 Affordability and Christmas campaigns. His strategic prowess was demonstrated through significant campaigns at TBWA / Santiago Mangada Puno, enhancing brand awareness and consumer reach. Benedict's expertise in Campaign Management, Strategy Development, and client relationship cultivation ensures exceptional campaign success across various sectors.
Experience
Account Director
Enav Marketing Services · 2025 — 2025Acts as the Overall Account Lead for JTI Ploom Business, overseeing various Ploom workstreams, including Retail Operations, Retention Team, Events, and Training Department. Functions as the overall strategist for Ploom’s Retail and Retention programs.Media Strategist
Mediajel, Inc. · 2025 — PresentDevelops programmatic activation strategies for new campaign launches. Conducts research, market analysis, and insights on recent trends and practices in the US cannabis industry.Partnership Manager
Mediajel, Inc. · 2024 — 2025Oversees the onboarding process for new agency partners, ensuring smooth launches and successful execution of programmatic ad campaigns.Account Manager
Nuworks Interactive Lab · 2024 — 2025Provides daily support to the accounts team and creatives in the management of Always On campaign materials for Grab and AXA. Leads the development of 2025 campaign materials for Grab Q1 Affordability and directs the 2024 Christmas Campaign for Grab Drivers.Account Director
Greenpark Digital · 2025 — PresentFunctions as Account Lead for Recepedia, Ayala Land, Milo, Bonakid, and Alveo, focusing on driving business growth, enhancing client partnerships, and delivering strategic direction across SEO, Editorial, Creative, Social, and UX/UI teams.Senior Account Manager
Dentsu Creative Manila · 2023 — 2024Leads major campaigns for established CPG and pharmaceutical clients such as Payless Pancit Canton, Salonpas, SKIPPY Peanut Butter, Difflam, and Valda. Maintains robust client relationships while ensuring effective campaign management through strategic project oversight and collaboration with cross-functional teams including Strategy, Social, KOLs, and Media.Account Manager
TBWA / Santiago Mangada Puno · 2022 — 2023Spearheads the national launch of Mighty Cigarettes' new SKU and Tatak Pinoy LEP campaigns. Oversees the launch of new SKU Might Red XL, enhancing brand awareness through tactical initiatives and managing digital campaign integration on the website.Senior Account Manager
Operam Inc. · 2021 — 2022Leads accounts for Sweetgreen, Innersense, and Syng, ensuring performance across Apple, Google, and Facebook platforms. Monitors advertising metrics and offers data-driven suggestions to enhance campaign efficiency in alignment with client goals.Senior Account Manager
Alpas Creative Agency · 2018 — 2021Manages key agency accounts including Filinvest Land, Autokid Truck Solutions, and Jägermeister PH. Identifies business opportunities and leads the creation of impactful campaigns, contributing significantly to agency growth and engagement.Business Development Executive
Spacesheep Media Lab · 2018 — 2018Responsible for expanding the agency’s client network and securing new business opportunities and projects.Equity Sales Trader
UNICAPITAL SECURITIES · 2017 — 2018Involved in equity sales trading.Business Development Executive
EASTWEST BANKING CORPORATION · 2017 — 2017Engaged in business development activities.Insurance Agent
MANULIFE PHILIPPINES · 2016 — 2017Worked as an insurance agent.Business Development Executive
SUNLIFE GREPA FINANCIALS · 2015 — 2016Conducted business development tasks.
Skills & Expertise
Education
- BSBA Marketing ManagementFar Eastern University, Manila · 2009 — 2015