Berboni F.
Mid-Level Google Ads Specialist
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Berboni F. is a seasoned Google Ads Specialist with extensive experience in managing and optimizing ad campaigns to enhance business growth for diverse industries. With a focus on service-based companies and nonprofits, Berboni has utilized Google Ads Campaign Builds including Search, Display, and Shopping campaigns, underpinned by strategic Keyword Research & Analysis. His adeptness in setting up Google Tag Manager and ensuring precise Conversion Tracking has consistently driven increased revenue and operational efficiency. Berboni has contributed significantly to various organizations such as Conversion Formula and StandBy Me Home Care, where he enhanced lead generation and improved metrics like CTR and Quality Score through continuous A/B testing and performance optimization. His capability to align campaigns with business objectives and leverage data-driven insights has led to measurable ROI improvements across several projects, illustrating his effectiveness in the realm of paid media management.
Experience
Paid Media Specialist
Conversion Formula · 2025 — 2026Planned, managed, and optimized Google Ads campaigns for a local exterior house cleaning company. Focused on increasing qualified leads and inbound calls while reducing average CPC through continuous A/B testing and performance optimization. Enhanced ad relevance and Quality Score with refined keyword targeting, ad copy testing, and audience segmentation. Updated the website and landing page to improve Ad Relevance.Google Ads Specialist
StandBy Me Home Care · 2025 — 2026Managed and optimized Google Ad Grants accounts for nonprofit organizations, ensuring compliance with Ad Grants policies. Developed targeted Search campaigns to enhance visibility and reach for nonprofit clients. Conducted keyword research, created ad copy, and continuously optimized campaigns to maximize impact within limited grant budgets. Improved CTR, Quality Score, and conversions through performance monitoring and strategic bid adjustments. Collaborated with stakeholders to align campaigns with their goals.Google Ads Specialist
Motolite Car Battery Shop (Local) · 2025 — 2026Created, managed, and optimized targeted Google Ads Search campaigns for a testosterone clinic in Maryland. Focused on increasing bookings and inbound calls through data-driven keyword strategies, compelling ad copy, and optimized bidding techniques. Enhanced campaign performance with A/B testing, audience segmentation, and continuous performance monitoring. Set up and tracked conversions in GA4 to assess ROI and identify growth opportunities.Google Ads Specialist
Intellarank | Google Ad Grants Account · 2025 — PresentCreated and optimized Google Ads campaigns for an immigration lawyer, focusing on attracting high-intent local clients. Worked on refining keyword targeting, ad copy, and audience segmentation to boost calls and qualified leads. Continuously monitored performance to enhance ROI, reducing wasted ad spend and reallocating budget towards top-performing campaigns.Google Ads Manager
Thomas J Hanna Law · 2025 — 2025Planned, managed, and optimized Google Ads campaigns for a local exterior house cleaning company. Focused on increasing qualified leads and inbound calls while reducing average CPC through continuous A/B testing and performance optimization. Enhanced ad relevance and Quality Score with refined keyword targeting, ad copy testing, and audience segmentation. Aligned campaigns with business goals to deliver measurable ROI.Google Ads Specialist
G&I Exterior House Cleaning (Seattle) · 2025 — 2025Planned, created, and managed high-performing Google Ads campaigns utilizing Search and Performance Max formats. Conducted keyword research, ad copy testing, and implemented bid strategies and audience targeting to maximize ROI. Achieved improved business results including shop visits, inbound calls, and qualified leads through data-driven strategies. Implemented conversion tracking and performance analysis in Google Analytics and GA4.IT Specialist
I-Asiantic Innovation Philippines Inc · 2023 — 2024Installed and configured hardware, operating systems, software, and applications. Assisted in troubleshooting technical issues and managing digital tools and platforms for the team.Online Sales Specialist
MIles And Levels Philippines Inc. · 2016 — 2023Monitored phone and email for inquiries and support requests while addressing inquiry and support tickets. Installed, configured, and maintained the company’s IT framework, setting up hardware and software applications. Handled queries regarding networks, systems, and applications through a help desk. Generated reports and documentation as assigned and created graphics for various promotional materials.