Betzay S.

Betzay S. is an Administration and Marketing student based in Lima, Perú, currently in her 8th semester at Universidad Privada del Norte. With hands-on experience as a Digital Content Creator and Digital Marketing and Content Creation Assistant, she has developed and edited audiovisual content for social media, leveraging platforms like CapCut and Canva to design marketing materials and boost small business digital presence. Betzay has contributed to projects in the hearing health and animal welfare sectors, producing engagement-driven campaigns and applying business strategy frameworks such as the Business Model Canvas. Through the Work and Travel Program in the United States, she supported guest services and kitchen operations in the hospitality industry, enhancing her cross-cultural communication. Her key hard skills include content creation, social media management, and branding.