bianca C.
Mid-Level Digital Marketing & Paid Media Specialist
Open to offersNew to PlatformAbout
Bianca C., a seasoned Digital Marketing & Paid Media Specialist, currently offers her expertise as a Digital Marketing Consultant in a freelance capacity since 2024. She specializes in crafting, executing, and optimizing Paid Media strategies for small to medium-sized brands while managing social media content across platforms like Instagram, Facebook, TikTok, YouTube, and LinkedIn. Her work history, including as a Media Strategist at R/GA, demonstrates a strong analytical approach to campaign efficiency and budget optimization through platforms such as Google Ads and Meta. Bianca's educational background in Communication & Journalism from Universidad Católica Argentina complements her practical experience. Fluent in English and Spanish, she excels in collaboration with international teams, emphasizing performance analysis and optimization. Bianca's knowledge extends to tools like Google Workspace and Adobe Suite, tailored for strategic digital marketing initiatives in remote environments.
Experience
Digital Marketing Consultant
Freelance · 2024 — PresentDeveloped and executed Paid Media strategies for small and medium-sized brands. Managed social media and coordinated content planning for Instagram, Facebook, TikTok, YouTube, and LinkedIn. Conducted campaign analyses focusing on SEM and SEO as well as website performance evaluations. Generated performance and growth opportunity reports. Collaborated with international and remote teams.Marketing Assistant
Tykio · 2019 — 2022Formulated and optimized Paid Media strategies utilizing Google Ads, Meta Ads, and Bing Ads. Managed social media channels and engaged in content planning. Conducted campaign performance analyses and reporting, along with website evaluations and digital audits. Facilitated event management through LinkedIn Events and Eventbrite.Media Strategist
R/GAExecuted and optimized Paid Media campaigns across Google Ads, Meta, Pinterest, and Snapchat. Monitored daily budgets and optimized performance. Analyzed SEM results to assess campaign efficiency. Prepared weekly and monthly reports for clients and coordinated communication strategy and billing.
Skills & Expertise
Education
- Bachelor's Degree in Communication & JournalismUniversidad Católica Argentina (UCA) · 2015 — 2022
- High School Diploma in Marketing & CommunicationInstituto Santisimo Sacramento · — — 2014
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