Bilal C.

Not specified

• Facebook Ads Manager

  Adserea · 2023 — 2023
  Managed and optimized Facebook ad campaigns, focusing on budget optimization and retargeting strategies. Conducted research to identify effective creatives and performed competitor analysis to enhance campaign efficacy. Managed conversion tracking to improve performance metrics.

• TikTok Ads Manager

  Pettoonies · 2022 — 2023
  Oversaw TikTok ads management, achieving targeted ROAS. Developed and executed campaigns focusing on cost optimization and audience engagement. Conducted creative research and implemented conversion tracking.

• Head of Digital Marketing

  BRIKSYS · 2022 — Present
  Formulated digital marketing strategies, executed social media marketing initiatives, and handled branding activities. Developed content including static and video ad creatives, managed PPC campaigns, and automated workflows with leads through Zapier to CRM. Performed tracking using Facebook Pixel and Google Tag Management, and oversaw email marketing, SEO, web development, and e-commerce efforts.

• PPC Specialist

  Pay With Moon · 2022 — Present
  Established new campaigns on Google Adwords, Microsoft, and Yandex. Created and optimized keywords and ads, and developed PPC strategies to meet goals. Conducted regular reporting on key metrics and improved landing pages, while performing website analysis and competitor research.

• Google Ads Specialist

  Ezzocard · 2020 — 2022
  Handled account resolution and optimization of Google Ads campaigns across multiple platforms. Conducted performance tracking and landing page optimizations, as well as keyword research to inform ad strategies.

• Head of Digital Marketing

  CAREMON · 2021 — 2022
  Analyzed digital strategies and implemented enhancements to meet growth targets. Developed and designed e-commerce websites, focusing on SEO optimization and integration of various functionalities. Responsible for social media marketing and campaign management.

• Digital Growth Manager

  London Aesthetics & Rejuvenation Centre · 2021 — Present
  Evaluated and improved digital strategy, prepared performance reports for business metrics, and achieved growth objectives. Recommended enhancements for e-commerce transactions and collaborated with external partners to resolve site issues. Engaged in branding and lead generation through social media marketing, website development, and advertising.

• Store Management Specialist

  Cosmac Computers · 2020 — 2021
  Provided customer support and managed product listings on eBay and Amazon, incorporating keyword optimization. Maintained inventory levels and updated listings to drive customer engagement.

• eBay Amazon Store Manager

  Nowasys Ltd · 2019 — 2021
  Managed product listings on eBay and Amazon, including keyword research and optimization. Updated product information to enhance customer interaction and supported inventory management.

• Digital Marketing Strategist

  Nowasys Ltd · 2019 — 2021
  Developed and oversaw marketing campaigns to boost brand visibility and customer acquisition. Managed social media platforms, designed marketing materials, and analyzed online metrics for effective decision-making.

• Digital Marketing Manager

  Saffran Autos · 2017 — 2019
  Directed branding and lead generation efforts across various social media channels. Managed email marketing, analytics reviews, and designed campaign materials.

• Digital Marketing Manager

  Nowasys Ltd · 2015 — 2017
  Oversaw planning and management of comprehensive digital marketing campaigns to promote brand initiatives. Focused on SEO/SEM, email efforts, and social media strategies while analyzing performance metrics.

• BSCS, Computer Science

  Virtual University of Pakistan · — — 2020