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Bridget K. — Mid-Level Paid Media Specialist from Trinidad & Tobago

Bridget K.

Mid-Level Paid Media Specialist

Trinidad & Tobago 2-3 years
Open to offersNew to Platform
Languages
English
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About

Bridget S. is a Media Buyer and Paid Media Specialist operating remotely from Trinidad & Tobago, with a proven track record in optimizing Meta advertising campaigns across retail, eCommerce, and lead generation businesses. She brings expertise in full-funnel paid social marketing with an emphasis on developing results-driven strategies that enhance key performance indicators like CTR, CPC, CPA, and conversion rates. Bridget leverages her skills in Meta Ads Manager, Facebook Ads, and Instagram Advertising to craft creative and effective audience-targeted campaigns. Her professional experience includes managing campaigns for brick-and-mortar retailers with 4R Hardware and supporting eCommerce growth strategies for ComfortHer TT. Bridget utilizes performance metrics and conversion tracking to continually refine and improve campaign outcomes. Additionally, she is a certified media buyer specializing in lead generation and eCommerce, validated by her certification from Wynbrooke Advertising Academy.

Experience

  • Creative Strategy & Performance Support

    ComfortHer TT · 2026 — Present
    Developed creative strategies for eCommerce paid social campaigns with a focus on customer acquisition. Conducted audience research to align ad messaging with buyer intent and assisted in campaign setup, conversion tracking, and Meta Pixel optimization. Collaborated on initiatives to enhance sales performance and conversion rates while analyzing key metrics such as engagement, CTR, CPA, and conversion performance.

  • Meta Lead Generation Campaign Specialist

    Graphic Design Solopreneur · 2026 — Present
    Built and managed Meta lead generation campaigns aimed at service-based business marketing. Developed audience targeting strategies and created various ad creatives and messaging variations. Optimized campaign performance based on lead quality and key metrics including CTR, CPC, and conversions while implementing paid social advertising strategies to enhance lead acquisition.

  • Media Buyer

    4R Hardware · 2023 — Present
    Managed Meta Ads campaigns for local retail marketing initiatives while overseeing advertising budgets. Optimized spend allocation to enhance campaign performance and conducted market research to determine effective advertising strategies. Launched Facebook and Instagram ad campaigns targeting local customer segments and tested various ad creatives, copy variations, and audience segments. Monitored performance using metrics including CPC, CTR, CPM, and conversions.

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