calvin D.
Mid-Level Digital Marketing Strategist
Open to offersNew to PlatformPortfolios
About
Calvin D. is a seasoned Digital Marketing Strategist based in Cape Town, specializing in content-driven growth and audience monetisation. With extensive experience in conversion funnel architecture, Calvin excels in transitioning brands from inception to structured revenue models. He has constructed comprehensive digital product funnels and spearheaded projects like Clip Empire, a short-form video brand that leverages a structured content system for audience growth and monetisation. His in-depth understanding of the customer journey, from initial contact to loyal conversion, supports his success in maximizing revenue potential per audience member. Calvin has demonstrated proficiency in tools such as HubSpot and Klaviyo, and excels in platforms like TikTok and Instagram. His freelance career includes leading content strategies and growth marketing projects, delivering conversion-focused outcomes while navigating evolving digital landscapes.
Experience
Client Experience and Operations Lead
South Africa · 2020 — 2026Oversaw client relationship management for a portfolio of over 30 weekly accounts, directing communication strategies and retention efforts throughout. Achieved a 15% decrease in delivery turnaround time by streamlining internal workflows and documentation practices. Constructed communication systems that minimized miscommunication and fostered enduring client trust. Coordinated efforts across service and delivery teams to consistently meet client expectations at scale.Customer Insights and Digital Experience Specialist
Remote · 2023 — 2025Conducted analyses of customer journeys based on high-volume interaction data, converting behavioral insights into messaging and funnel copy enhancements. Pinpointed and resolved major friction points within the customer experience, achieving over 90% first-contact resolution. Developed communication frameworks for both live and asynchronous channels that notably decreased escalations and raised satisfaction scores. Leveraged customer psychology insights to inform conversion strategies, guiding offer framing, sequencing, and delivery. Managed CRM operations across Zendesk, Freshdesk, Intercom, and HubSpot, handling 50 to 70 interactions daily.Digital Marketing and Growth Operations
Freelance / Independent · 2023 — PresentDeveloped and implemented content strategies for various creator and brand projects, generating consistent short-form content that expanded audience reach weekly. Created free-to-paid conversion funnels, detailing user journeys from organic content to digital product sales. Crafted positioning and messaging strategies for brands led by creators, enhancing audience trust and boosting conversion rates. Managed full-funnel performance tracking, analyzing content engagement data to identify drop-off points and refine strategies for better outcomes. Designed digital products, which included guides and service offerings, with a built-in pricing strategy. Established and managed email marketing flows utilizing Klaviyo, encompassing welcome sequences, purchase follow-ups, and abandoned cart recoveries. Oversaw multiple concurrent content and growth projects while ensuring strategic alignment amid changes in platform algorithms.Clip Empire: Short-Form Video Brand and Monetisation Business
Company not specifiedEstablished Clip Empire as a content-driven digital brand focused on the creator economy, formulating brand identity, content strategy, and revenue structure from inception. Developed a detailed content system with four core pillars, a regular publishing schedule, and scripts optimized for TikTok and Instagram Reels. Built a comprehensive monetisation funnel that transitioned users from organic content to lead magnets, followed by email nurturing and digital product offers. Created a suite of digital products such as a creator monetisation guide and content strategy templates, designed for recurring revenue opportunities. Engaged in continuous testing of content formats and CTAs, using engagement metrics to enhance top-of-funnel performance and decrease audience churn.Creator Monetisation and Funnel Strategy
Company not specifiedDirected monetisation strategies for various creator-led initiatives, defining offer structures, pricing tiers, and upsell sequences to maximize revenue per follower. Designed and implemented free-to-paid funnel frameworks that included lead magnets and optimized landing page copy. Facilitated and managed Klaviyo email automations for lead nurturing after opt-in, which were segmented based on behavioral and engagement triggers. Performed audience positioning audits for content creators, addressing discrepancies between content output and revenue conversion.
Skills & Expertise
Education
- National Senior CertificateSouth Africa
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