Cara P.
Senior Creative Lead
Open to offersNew to PlatformAbout
Cara P. is an accomplished Creative Lead with a decade of experience directing creative execution across integrated campaigns for the design, fashion, leisure, and hospitality industries. At Canva, she leads creative direction for global marketing campaigns, specializing in creative brief development, collaboration with cross-functional teams, and quality management of digital assets. As Co-Founder & Creative Lead at Guppy Leisurewear, Cara P. established and maintained brand consistency across digital, social, and physical channels, overseeing campaign execution that generated substantial revenue. Her expertise extends to roles at Amplify Studio, where she partnered with international clients, and The Shoreditch Food Inc., managing creative and marketing strategies across multiple brands. Known for her adeptness in campaign management, brand management, and agency collaboration, she consistently ensures alignment with business objectives and brand standards across various platforms.
Experience
Co-Founder & Creative Lead
Guppy Leisurewear · 2015 — 2025Established and led the brand’s creative direction, maintaining consistency throughout campaigns and touchpoints. Developed and executed integrated campaigns across digital, social, and physical channels. Created comprehensive creative briefs and design direction focused on color, typography, mood, and styling. Directed creative teams and external collaborators throughout the process from concept to final output. Reviewed and approved creative assets to uphold brand integrity and visual standards.Creative Consultant
Amplify Studio (Global Projects) · 2021 — 2022Collaborated with global clients to develop and implement creative campaigns across diverse regions. Engaged with distributed teams and stakeholders to ensure alignment in creative outputs. Offered creative input and feedback to maintain consistency and quality in deliverables.Senior Creative Producer – Photography
Canva · 2021 — PresentManaged creative direction and execution for global marketing campaigns on digital platforms. Crafted clear, actionable creative briefs that detailed campaign goals, target audience, messaging, and visual direction. Worked alongside cross-functional teams and external partners to uphold brand standards and business objectives. Provided structured feedback on creative concepts and outputs to ensure quality and consistency. Oversaw the management of multiple high-visibility projects, ensuring timely delivery and adherence to scope. Coordinated production workflows, vendors, and asset delivery for smooth execution across teams.Creative Head & Marketing Manager
The Shoreditch Food Inc. · 2017 — 2020Directed creative strategy and campaign execution across various brands. Managed production workflows, timelines, and deliverables within both digital and physical channels. Ensured that brand positioning resonated with creative outputs.Marketing & Creative Executive
Luxe Nomad · 2018 — 2019Assisted in the execution of creative campaigns for luxury properties throughout Asia-Pacific. Coordinated the production and delivery of marketing assets in collaboration with various teams. Maintained high standards for brand presentation and visual consistency.
Skills & Expertise
Education
- BS Communications Technology ManagementAteneo de Manila University
- International Business & Spanish LanguageUniversidad Pontificia Comillas