Carlos F.
Mid-Level Freelance Brand Manager
Open to offersNew to PlatformPortfolios
About
Carlos F. is an accomplished Brand Manager and Marketing Associate with hands-on experience in strategy, digital marketing, and cross-functional campaign development across F&B, lifestyle, fitness, retail, and healthcare industries. Carlos has managed marketing initiatives for both local businesses and international brands, delivering data-driven content strategies and end-to-end campaigns that achieved significant engagement and audience growth. At Yoke, a Dubai-based agency, Carlos aligned multi-platform content strategies for a global portfolio, and as a freelance strategist, executed campaigns that improved reach and conversion rates. In healthcare with Aventus Medical Care, Carlos supported client engagement and service uptake. In addition, Carlos has contributed to large-scale operations in the non-profit sector, mobilizing resources and coordinating logistics across 20+ municipalities. His expertise includes brand positioning, content strategy, digital marketing execution, and performance tracking, supported by an analytical background in Molecular Biology.
Experience
Medical Sales & Marketing Associate
Aventus Medical Care, Inc. - Manila Clinic · 2025 — 2025Performed market research and competitive analysis to uncover opportunities for improving clinic visibility and service adoption. Assisted in product positioning and client engagement efforts, focusing on enhancing communication of value for healthcare services. Supported sales and marketing initiatives to foster improved client understanding and uptake of services.Data annotation specialist
INNODATA (AI Data Services) · 2024 — PresentConducted analysis and validation of large datasets for platforms like Pinterest and Scribd, ensuring accuracy in classification and integrity of data. Implemented structured data workflows and quality control measures to enhance consistency in AI model outputs. Recognized patterns in data classification to support the optimization of digital content systems.Operations Division Head | Founder
Albay Leaders for the Marginalized Sectors · 2020 — PresentDirected operations across more than 20 municipalities, managing logistics, partnerships, and execution of various initiatives. Secured and mobilized over ₱1M in funding and resources, ensuring transparency in allocation and reporting. Led a team of over 100 volunteers, enhancing operational systems and coordination.Freelance Brand Manager & Marketing Strategist
nullOversaw brand strategy and content direction for over 10 brands within the F&B, lifestyle, fitness, and retail sectors. Crafted and implemented comprehensive campaigns that significantly boosted engagement rates across client accounts. Developed data-driven content calendars that enhanced reach and impressions within a short timeframe. Directed the creative production process, ensuring a uniform brand identity across all channels. Translated business objectives into practical marketing strategies to elevate conversion intent and audience retention. Handled multiple client accounts concurrently while tracking campaign performance and ensuring timely delivery.Account Executive
YokeManaged content strategy and execution for 10 or more international brands, ensuring alignment with brand positioning and audience insights. Developed content strategies focused on performance, enhancing engagement and audience interaction across various platforms. Facilitated cross-functional collaboration among creatives and clients to produce cohesive, multi-platform campaign executions. Interpreted client briefs into comprehensive brand narratives and actionable execution plans.
Skills & Expertise
Education
- B.S. Biology Major in Molecular Biology and BiotechnologyDe La Salle University · 2021 — 2025
- Graduated with High-HonorsUniversity of Santo Tomas · 2015 — 2021
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