Caroline M.
Senior Market Research Consultant
Open to offersNew to PlatformAbout
Caroline M. is an accomplished market research professional with a robust background of over 14 years in providing strategic research and insights. Holding a Master of Arts in Research Psychology from the University of Pretoria, she brings a wealth of expertise in managing market research and insights projects from conception to delivery. During her tenure as a Senior Consultant at KLA, Caroline adeptly identified market gaps, contributing to revenue growth through strategic upsells and client retention. Previously, as a Research Manager at InSites Consulting, she delivered comprehensive research solutions and translated complex data into actionable insights. Her experience at Kantar and Ask Afrika further solidified her account management and data analysis proficiency. Caroline's publications in prominent South African outlets underscore her capability in generating compelling content that communicates research findings effectively. Her dedication to maintaining client satisfaction and her collaborative approach ensures the delivery of high-quality, impactful results that support informed decision-making across various industries.
Experience
Senior Consultant: Insights
KLA · 2022 — 2026Identified market gaps and growth opportunities for clients, enhancing commercial growth. Collaborated with business development to achieve revenue targets through upselling and cross-selling initiatives. Built strong relationships with clients, partners, and suppliers to create new opportunities. Developed an in-depth understanding of client strategies to provide impactful solutions. Managed key client accounts and aligned research solutions with business questions. Accountable for the entire market research project delivery, ensuring client satisfaction. Translated complex data into actionable insights and worked with statistical analysis methodologies.Freelancer
Self-employed · 2022 — 2022Provided consulting services as a freelancer in the market research sector. Focused on developing reports and generating insights, delivering strategic narratives for clients.Research Manager
InSites Consulting · 2019 — 2022Delivered comprehensive research solutions that responded to client briefs while managing project milestones to meet deadlines. Engaged closely with clients to understand their strategic goals and translate them into actionable research objectives. Created insightful reports that provided marketing advice to aid client decision-making. Managed internal projects and contributed to team efficiency and the development of junior colleagues.Account Manager
Kantar · 2016 — 2019Focused on account management activities, including the execution of research phases from inception to delivery. Designed quality research instruments to produce valuable insights for client strategic decisions. Fostered long-term partnerships by managing client relationships and aligning with their strategic goals.Account Manager
Ask Afrika · 2012 — 2016Progressed from a market research intern to account manager within four years, handling project management, content creation, and research execution. Engaged in report writing and the presentation of research outcomes to clients as part of my responsibilities.
Skills & Expertise
Education
- Master of Arts, Research PsychologyUniversity of Pretoria · — — 2014
- Bachelor of Science, Psychology (Honours)University of Pretoria · — — 2009
- Bachelor of Science, BSocSci PsychologyUniversity of Pretoria · — — 2008
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